Fashion, jewellery and lifestyle brands across the globe are uniting for a common cause: Lebanon. After the explosion on August 4 left the city of Beirut and the people of Lebanon devastated, businesses have been looking for ways to help the thousands of injured residents who have lost their homes, their livelihoods and their loves ones. From printed tee shirts to tote bags, pop-art posters to music albums, brands are using their platforms and resources to create something that gives back to Beirut and gives consumers a keepsake that shows solidarity to Lebanon. A purchase to one of these brands, is a small step to helping Lebanon rebuild.
Reemami In support of Lebanon, UAE-based label Reemami has designed three tee-shirts adorned with hand sketches of the cedar tree: one for ‘yesterday,’ one for ‘today,’ and one for ‘tomorrow.’ “Our hearts ache for the city, for its art, for its homes, for its culture,” Reemami stated on Instagram, with 90% of proceeds from the limited edition tees going to the Lebanese Red Cross, Impact Lebanon and Offre Joie. Available from August 16 at Reemami.myshopify.com
