Mojeh

#RebuildingBeirut: How Azzi & Osta Are Picking Up The Pieces And Salvaging Dreams

Aug 30, 2020 | 7 min read

Inspirited with an unwavering commitment to their craft and fellow creatives, Beirut’s designers are rising from the rubble

“Lebanese people are a force of nature, full of contrasts, full of love and full of resilience and love for life,” say couturiers George Azzi and Assaad Osta, of Azzi & Osta, “Lebanon is everything for us. Our childhood, our memories, our history, our family and friends.” Inspired by their heritage and culture, the designers have built a brand that reflects the soul and spirit of the country they grew up in, “the contrasts between modern and vintage…the history and the different sceneries inspire us in our creations,” the dynamic duo tell MOJEH.

“We like to think that we create dreams, and those dreams are made in Lebanon.” But after decades of hardship and currently in the midst of crisis after the devastating explosion on August 4, the creative community in Lebanon – and their many dreams – are in danger of being destroyed. Here, we talk to the Azzi & Osta about the event that tore their atelier apart, and how they plan to prevail and continue to turn their Lebanese-made dreams a reality 

Can you tell us about what happened on August 4 — where were you and your staff when the explosion hit and what can you remember from this heartbreaking moment?
 

Azzi & Osta had just opened its new atelier, describe this space prior to the explosion?

And what does it look like now? How has the explosion damaged your atelier and your business?

Can you put into words how you felt when you first saw the damage and destruction?

What were you working on before the explosion hit?

How will these plans be affected by what has happened?

Do you have plans to rebuild your space and continue to work in Beirut — or would you consider leaving?

Beirut is often seen as the creative capital of the Middle East, what is this tragedy likely to mean for the city and the Middle Eastern fashion industry?

What needs to be done to ensure designers and fashion houses can survive and rebuild?
 

And what support do you need from consumers and the regional fashion community at this time?

How has the explosion affected you personally?

Finally, how are you trying to stay positive during this time and what is your hope for the future?