What do you get when you combine a haircare hero with an unstoppable fragrance force? A limited-edition collaboration that is sure to sell out.
The coolest brands in the beauty world are back with another collaboration, this time coming together to create an elevated version of Ouai’s best-selling Leave-In Conditioner. The haircare brand, founded by celebrity hairstylist Jen Atkin, reached out to innovative fragrance house Byredo to create a “hair perfume and leave-in conditioner hybrid” using Byredo’s cult-favourite Mojave Ghost scent.
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The Ouai x Byredo Leave-In Conditioner fights frizz – something we all struggle with thanks to the Middle East’s humid climate – while simultaneously curing dehydrated locks, detangling and acting as a heat protector. Mojave Ghost combines top notes of ambrette with cedarwood, violet, chantilly musk, amber and magnolia for a woody yet light scent inspired by the “soulful beauty of the Mojave Desert” and, in particular, the ghost flower; a resilient flower that can bloom even in the harshest of environments.
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Formulated with hydrating tamarind seed extract, strand-strengthening amino acids and nourishing panthenol and Vitamin E, simply spritz into damp hair and brush through to the ends for an instant boost. Atkin advises using Ouai x Byredo Leave-In Conditioner in tandem with your normal conditioner for maximum impact.
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Ouai and Byredo collaborated for the first time last year on a limited-edition dry shampoo which sold out in just 72 hours, and MOJEH predicts the new launch to have the same success. Shop now
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- Words by Savanna Smith
