Huda Beauty’s Easy Bake Loose Setting and Baking Powder revolutionised makeup routines when it launched in 2018 thanks to its stay-all-day power and airbrushed effect. Now, after taking back her position as CEO and kicking off a Huda Beauty rebrand, Huda Kattan is expanding the Easy family with two brand-new products.
The Easy Blur Primer is an ultra-blurring primer that is not only free from silicone but packed with antioxidants and oil-controlling glycerin to ensure flawless application of the second Easy release, the Easy Blur Foundation. A weightless, smoothing foundation that replicates the look of a filter, the serum-like formula is infused with niacinamide and silica to ensure there is not a pore in sight; to maximise its airbrushed effect, lock in your look with the Easy Bake Loose Setting and Baking Powder.
In a YouTube video announcing the launch, Huda reveals that the foundation was initially supposed to be released earlier this year but was postponed to ensure the formula was perfect. And, after testing 100 versions, Easy Blur was finally ready. “Keeping this from you guys was so hard. My team and I worked so hard on over 100 renditions to create this weightless real-life filter foundation,” Huda explains.
The medium-coverage foundation is buildable and blends beautifully with the Huda Beauty Base Brush - a dense, synthetic-bristle brush that buffs and diffuses the foundation to ensure your complexion is baked, but never cakey. Join the waitlist
