To celebrate the 100th anniversary of Chanel N°5 - a fragrance that is sold every 30 seconds - Chanel has released the oh-so collectable Factory 5 Collection. The collection comprises 17 limited-edition products featuring N°5's iconic notes, including shower gel, bath tablets, body oil and body cream, but it is the packaging that makes the release one for the collectors. Shower gel is dispensed from a bottle usually reserved for dishwashing liquid as well as in individually wrapped pods reminiscent of laundry detergent. Oil canisters house fragranced body oil, while body lotions are presented in reusable packaging and paint tubes, the latter of which is also available in a five-piece collector's box.
Presenting Chanel N°5 using household objects demonstrates the allure of the fragrance itself and its ability to evoke emotion even without the iconic bottle, which has since inspired a high jewellery collection of its own. "Dressing these objects with the N°5 identity, they become luxurious, iconic products, while keeping their own designs," explains Thomas du Pré de Saint Maur, the House's Head of Global Creative Resources, Fragrance and Beauty. "Whether it’s a tube of paint, a tea tin or a burette, all are universal, timeless objects that we have dressed in N°5’s visual codes so as to transform them...That’s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life.”
The collection offers new ways to explore, layer and love the iconic scent whether it be through an indulgent bath or a spritz of fragrance.
Chanel Factory 5 is available online now and at the Selfridges Corner Shop in London's Selfridges from 5 July, for four weeks only. Chanel.com
Featured Image: Instagram/ChanelOfficial
