One of our favourite beauty brands, Hourglass Cosmetics, has made us fall in love with them all over again…
With an increase in demand for sustainable and cruelty-free everything, both the fashion and beauty industries continue to make great efforts to taking care of our furry friends. And a slew of brands have jumped on the eco-friendly wagon, with the most recent brand being Hourglass Cosmetics.
The American beauty brand is already synonymous with reinventing luxury cosmetics through innovative and cruelty-free ingredients.
However, now, the cosmetics label will be entering a new chapter by redefining what the term ‘cruelty-free’ actually means.
So, with that being said, Hourglass Cosmetics has pledged to be completely vegan by 2020 (yes!).
According to a statement, the brand said: “We’re focusing research and development on uncovering ground-breaking animal-free ingredients. Beyond redefining what cruelty free means for the beauty industry, we’re taking it a step further.”
What’s even more great is that you can actually take part in their process.
Every purchase made, Hourglass Cosmetics will donate 1% of all profits to the Nonhuman Rights Project. They’re “the only civil rights organisation working to secure fundamental rights for animals”.
Looks like we know which beauty products to stock up on next…
Now, discover Dior Makeup’s new beauty collection, Wild Earth.
- Words by Meeran Mekkaoui