The Cult Beauty Brands You Need To Know Now

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Cult beauty at homegrown beauty boutique Makeup Lab

As a region, it is no secret that we love beauty. In 2016 alone the UAE spent $2.1 billion on products to make us look and feel great – $400 million of that on colour cosmetics and $300 million on skincare – and the number is expected to increase to an impressive $2.7 billion by 2020 – that’s a lot of product. To help us Middle Eastern beauty enthusiasts hit this target spend, Makeup Lab has opened its fourth store at La Mer Dubai in Jumeirah, offering a roster of cult beauty brands that aren’t available anywhere else in the region. Names like theBalm, W7, Graftobian, Cailyn, DR Paw Paw Original, Sacha and Kuwait-born beauty brand K7L sit pretty on the boutique’s shelves with expert makeup artists on hand to guide you through choosing the best products for you.

Here are MOJEH’s picks of the cult beauty brands to know now:

theBalm Kitsch packaging with cutesy names like Bahama Mama and Nude Dude, theBalm looks great, smells divine and is paraben- and cruelty-free, which has made it a go-to for beauty lovers the world over.

W7 The 3D Hologram Eyeshadow Stick, Prismatic Highlighting Palette and Go Strobe Yourself Duo Strobing Stick are cult favourites from W7 Cosmetics. The street-savvy packaging is also Instagram-friendly, win win.

Graftobian Professional makeup in the form of palettes that encompass every shade you could ever need – they have 64 shades of foundation alone – Graftobian offers pro-coverage perfect for those who love their contouring.

 You can find a Makeup Lab store at Abu Dhabi Mall, Bawabat Al Sharq Mall, Fujairah City Center and La Mer Dubai. The brand is also located in Kuwait – Promenade Mall, 89 Mall and Awtad Mall.