Paris-born Moroccan couturier Bouchra Jarrar takes the reins as the artistic director of Lanvin. MOJEH.com looks at why Jarrar could be the right fit for the brand since the abrupt departure of Alber Elbaz.
By Aishwarya Tyagi
The appointment of Bouchra Jarrar, 45, follows the controversial ouster of its long-term creative director, Alber Elbaz, in October, and a women’s wear show that received a mix of reviews last week in Paris. Elbar's presence and genius has been deeply missed by the fashion circuit, but the appointment of this modern couturier could turn around the fate of the oldest couture house in history. Jarrar is known for her tailoring and never less than perfect streamlined and cool style of workmanship, which could mean the dawn of a new era for Lanvin.
