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Sulwhasoo: How Korea's Favourite Brand Guarantees Dewy Skin

Jan 28, 2025 | 7 min read

Sulwhasoo is a leading Korean luxury skincare brand renowned for its innovative formulas infused with the power of ginseng

What is Sulwhasoo?

Sulwhasoo is a South Korean skincare brand that adopts a holistic approach. It is at once both a modern and timeless solution, as it applies innovative scientific techniques to traditional medicine. Renowned for its use of ginseng and rejuvenating products (its iconic Ginseng Renewing Serum has revolutionized skincare), it has been challenging the industry.

How did Sulwhasoo start?

Sulwhasoo was founded by Suh Sung Hwan in 1932, with its experimentation on ginseng starting in 1954. The first product released was ABC Ginseng Cream, which is now known as the beloved Concentrated Ginseng Renewing Cream. Staying ahead of the curve has become an innate part of the brand’s craft. They project forward by leaning on traditional principles, creating products that transcend time. 

The Benefits of Ginseng

Ginseng has long been praised by cultures for its myriad benefits. If a certain face serum or eye cream is leaving your complexion light, soft and radiant, there’s a high possibility that it contains the regenerative root.

Through studying ginseng, researchers have discovered a wide range of benefits for skincare, primarily due to its antioxidant-rich composition. Ginseng is known to reduce inflammation by neutralizing harmful free radicals, which helps to soothe irritated skin and promote a healthier complexion. Its potent antioxidants also prevent oxidative damage, which is a leading cause of fine lines, wrinkles, and other visible signs of premature aging. Ginseng is celebrated for its ability to improve blood circulation, which delivers more oxygen and nutrients to the skin, resulting in a brighter and more rejuvenated appearance. It also helps to boost skin elasticity by supporting the production of collagen, a vital protein that keeps the skin firm and supple.

By combining these properties, ginseng acts as a powerful anti-aging ingredient, reducing the appearance of set lines while giving the skin a smoother, more youthful glow. This makes ginseng an invaluable addition to skincare formulations focused on revitalization and long-term skin health.

Must have Sulwhasoo products

Sulwhasoo has garnered a loyal following and established itself in many daily skincare routines. Here are Mojeh beauty editor’s must-have Sulwhasoo products.

Sulwhasoo Serums For Radiant Skin 

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The Bloomstay Skincare Collection is revered for its rejuvenating properties. While the collection also includes Bloomstay Vitalizing Water and Bloomstay Vitalizing Cream the Bloomstay Vitalizing Serum has caught our attention. And deservedly so. The serum is inspired by the emblematic Sulwhasoo flower, the plum blossom. The plum blossom is an exemplar of resilience, blooming in the harshest of conditions. The honey-like formula smoothly slides onto the skin, and its concentrated fruit and seed compounds leave the face feeling rejuvenated.

In addition to the Bloomstay SerumSulwhasoo’s Concentrated Ginseng Renewing Serum is another top pick, renowned for its powerful anti-aging properties.

Sulwhasoo’s Concentrated Ginseng Renewing Serum - an anti-ageing powerhouse- is fueled by the brand’s proprietary ingredients: Ginsenomics and Ginseng Retinol. It’s no wonder the herb has been hailed for its health benefits. The serum boasts an improvement in visible signs of ageing in just 7 days, lifting skin and softening wrinkles.

Sulwhasoo Cream For Ultimate Hydration

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Hydro-Aid Moisturising Soothing Cream is boosted with birch extract and is the embodiment of a breath of fresh air. Birch, lirope platyphylla, and ginseng sprouts work together to supply the skin with ample hydration and moisture, making it an ideal solution for protecting and soothing the skin in UAE’s dry climate, where harsh environmental conditions and low humidity levels can strip the skin of its natural moisture barrier.

Birch extract is particularly beneficial in such weather because it is rich in vitamins, antioxidants, and amino acids that help to restore hydration, strengthen the skin’s barrier, and lock in moisture to prevent dehydration. Its calming properties also soothe irritation caused by prolonged exposure to dry air and environmental stressors.

Additionally, lirope platyphylla and ginseng sprouts complement birch extract by replenishing lost moisture and promoting skin resilience, ensuring the skin remains soft, smooth, and nourished even in challenging climates. This combination makes the cream a must-have for anyone seeking to combat dryness and maintain healthy, well-hydrated skin in arid conditions.

Sulwhasoo Sets For The Full Package

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Each of these products is potent by itself, delivering targeted benefits for revitalized and youthful skin. However, when combined, they work synergistically to deliver maximum rejuvenating benefits, creating a comprehensive anti-aging and skin-nourishing experience.

The Concentrated Ginseng Renewing Serum Set acts as the first step, infusing the skin with Sulwhasoo's advanced ginseng complex to boost skin elasticity, improve texture, and provide deep hydration. Its lightweight formula penetrates quickly, prepping the skin to absorb the full benefits of the following steps.

The Concentrated Ginseng Renewing Cream Set locks in moisture and helps to strengthen the skin barrier with its rich, velvety texture. By delivering intensive nourishment and enhancing collagen production, it visibly reduces fine lines, firms the skin, and restores a radiant, youthful glow. Together, the serum and cream provide a powerful foundation for long-lasting hydration and rejuvenation.

The Concentrated Ginseng Renewing Eye Cream Set targets the delicate eye area, where signs of aging often appear first. It smooths fine lines, diminishes puffiness, and reduces dark circles, revitalising tired eyes with ginseng’s restorative properties. The eye cream complements the serum and cream, ensuring the entire face appears refreshed, firm, and luminous.

Together, these three sets offer a complete skincare regimen powered by Sulwhasoo’s ginseng-infused goodness, addressing signs of aging holistically while promoting smoother, firmer, and more resilient skin. This layered approach ensures each product enhances the effectiveness of the next, delivering visible and long-lasting results.

Sulwhasoo Emulsion For Age-Defying Skin

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The star ingredient, ginseng, comes out on top again as a fan favorite in the Concentrated Ginseng Renewing Emulsion, a standout anti-aging emulsion specially crafted for dry and dehydrated skin. This luxe yet lightweight formula is designed to target common skin concerns such as fine lines, loss of elasticity, and dullness, making it the best emulsion for dry skin seeking deep nourishment and rejuvenation. Infused with Sulwhasoo’s potent ginseng extract, it works to fight visible signs of aging by boosting skin’s natural resilience, promoting elasticity, and enhancing moisture retention.

Its silky texture glides effortlessly onto the skin, absorbing quickly without leaving a greasy residue, while delivering a wave of hydration that replenishes and comforts parched, tired skin. Over time, the skin appears visibly firmer, smoother, and more supple, exuding a youthful radiance.

Where to buy Sulwhasoo products?

Buy Sulwhasoo in the United Arab Emirates

  • Buy Sulwhasoo in DubaiSulwhasoo products are readily available in various retail boutiques. You can explore the range at Sephora outlets in Dubai, such as The Dubai Mall and Mall of the Emirates.
  • Buy Sulwhasoo in Abu Dhabi: Shoppers in Abu Dhabi can also find Sulwhasoo products at Sephora and other high-end department stores. 

 Buy Sulwhasoo in Qatar

  • Buy Sulwhasoo in DohaSulwhasoo products can be purchased through online platforms like Beauty Booth Qatar.

Buy Sulwhasoo in Saudi Arabia

In Riyadh: Sulwhasoo beauty products are available in Sephora and Bloomingdale’s Middle East.

Buy Sulwhasoo online

  • Head to the official Sulwhasoo website to discover their full range of products and delivery options. You can also buy Sulwhasoo online from trusted platforms like Noon, Whizz.ae, and Beauty Korea Dubai with estimated delivery times typically ranging from 5 to 10 business days. For customers in the Middle East, including Saudi Arabia and the UAE, delivery times are often faster, with an average of 3 to 5 business days.

Celebrities who can’t get enough of Sulwhasoo

Tilda Swinton

Tilda Swinton is renowned not only for her acting but also for her radiant porcelain skin. She has become the brand’s global ambassador due to her “unique and unrivalled aura.” The actress is a long-time aficionado of the brand’s best-selling First Care Activating Serum.