What is Nudestix?
Founded on a philosophy of minimalism and self-confidence, Nudestix is more than just a beauty brand. It’s a lifestyle. Launched by the dynamic Frankel family—sisters Taylor and Ally, and their mother, Jenny—the brand has established itself as a pioneer of the 'no-makeup makeup' trend. Founded on a philosophy of minimalism and self-confidence, Nudestix products are designed to enhance natural beauty effortlessly. With versatile, high-performance products that celebrate natural beauty, Nudestix is the choice for those who seek a refined, nude aesthetic that enhances without overshadowing.
Driven by their passion for clean beauty, Nudestix emphasises cruelty-free and vegan ingredients, sustainable packaging, and multi-functional products that save time and enhance natural features.
How Did Nudestix Start?
Nudestix was born out of the Frankel family’s commitment to simplifying beauty routines. As an experienced product developer and co-founder of Cover FX, Jenny Frankel recognized the need for a fresh approach in the beauty world—one that focused on minimalism rather than maximalism. Founded in 2014, Nudestix was born from a need to simplify beauty routines with minimalist makeup products that cater to those seeking natural beauty.
Together with her daughters, Jenny created Nudestix to meet the demand for a streamlined, nude-focused aesthetic, an idea that quickly resonated with millennials and Gen Z worldwide.
With Nudestix, they offer a range of stick-based products that cover the essentials: cheeks, lips, eyes, and complexion. Their standout item, the Nudies All Over Face Blush, encapsulates the brand’s vision of multi-purpose, travel-friendly products. This dedication to accessible, beautiful simplicity has propelled Nudestix to global recognition, offering a new form of empowerment through beauty.
The Importance Of Clean Makeup
Nudestix's clean beauty approach prioritizes not only skin health but also environmental responsibility. This commitment makes their products especially attractive to eco-conscious beauty enthusiasts.
Clean beauty is defined by products that are formulated without potentially harmful or toxic ingredients. It emphasises transparency in sourcing, formulation, and production, ensuring that every item aligns with the highest standards of safety. For Nudestix, this means that each product is free from parabens, sulfates, gluten, and other harsh additives that can irritate the skin. The result is a collection of products that are gentle, effective, and designed to work harmoniously with the skin’s natural processes. For this reason, the brand has become a favourite among beauty aficionados who value health and purity in their makeup routine.
Nudestix’s focus on clean beauty is rooted in its mission to enhance natural beauty without compromising skin health. By using vegan and cruelty-free ingredients, Nudestix ensures that its products align with ethical standards. Their dedication to ingredient integrity is a substantial draw for consumers who are mindful of what they put on their skin.
Portable Packaging Perfection
Nudestix's eco-friendly beauty packaging is both sustainable and stylish, offering a portable solution for beauty lovers on the go.
The brand uses recyclable and reusable tin packaging. Not only does this reduce waste but also serves as a chic, portable solution for on-the-go beauty enthusiasts. Each tin comes with a built-in mirror, making it easy to apply makeup wherever you are, while reducing the need for single-use plastics. Ally, Taylor and Jenny’s innovative school of thinking has made it possible to eliminate brushes and application tools. Rummaging through an over-packed makeup bag can be a pain - this tremendous trio have offered a solution.
Top Nudestix Picks for Effortless Beauty
With a lineup of must-have products, Nudestix has redefined the essentials of any beauty kit. Here are the top choices that Mojeh editors never leave the house without.
Nudestix’s Nudies Blush Stick
Nudestix’s Nudies Blush Stick is one of their star products. The Nudestix’s Nudies Blush Stick is a best-seller, known for creating a natural, sun-kissed glow. The soft, matte cream delivers a natural flush, giving you a fresh face all year round. The blush stick is the ultimate multi-tasking option as it can be applied to lips, eyelids and cheeks for a radiant finish. 12 shades are available: Naughty n Spice, Sun-Kissed Pink, Bare Back, Sunset Strip, Hot Fire, Body Language, Picante, In The Nude, Salty Siren, Nude Peach, Moodie Blu and Cherie.
Nudestix Tinted Cover Liquid Foundation
Nudestix Tinted Cover Liquid Foundation is a lightweight foundation that aligns with the brand's minimalist makeup philosophy. The buildable moisturiser is designed to enhance your skin and natural beauty, rather than mask it. The addition of 18 natural extracts makes the skin feel balanced, hydrated and conditioned and leaves a luminous glow. The range comprises 14 shades including Fair, Light, Medium to Deep, Deeper and Deepest.
Nudies All Over Face Colour
If Sofia Richie is raving about it, we must try it! The Nudies Bronze is the ultimate game-changer. It creates warm, sculpted looks in a simple swipe. The matte cream bronzer helps achieve a summer glow even on the darkest of days. The blendable formula is designed to enhance the eyes, lips and cheeks. The smooth bronzer is available in 7 shades: Bondi Bae, Manila, Sun-Kissed, Bondi Belle, Sun-Kissed Cool, Deep Maple Eh, Beach Babe and Terracotta Tan. When you see the effortless and minimalist result, it’s not hard to see why 1 Nudies is sold every 60 seconds.
Nudestix Lip Butter
Nudestix Hydrating Peptide Lip Butter is an ultra-nourishing lip balm that offers silky-smooth application. It delivers lasting hydration with a luminous gloss finish and glides on with ease. The balm is infused with ripe avocado and rich-shea butter which lock in moisture and enhance softness. Powered by a potent 2% Tripeptide Complex, it works to visibly plump and contour lips. It’s packed with Vitamins A and E that protect the lips against dryness and environmental stressors. Choose from clear gloss or three nude tints: Clear Gloss with a vanilla-mint finish, the soft pink Candy Kiss, caramel-sweet Dolce Nude, or the luscious berry-tinted Sugar Plum.
Nudestix Concealer Pencil
The Nudestix Concealer Pencil is a precision tool that redefines effortless coverage with its creamy, soft matte formula. Nudestix Concealer Pencil offers flawless, buildable coverage—perfect for covering blemishes, dark circles, and redness. The result is a natural and sleek finish that’s buildable. The formula is enriched with Vitamin E and castor seed oil to hydrate the skin throughout the day. Designed for on-the-go touch-ups, it removes redness and blemishes to create an even look. The shades range from Light, Medium and Deep, ensuring a shade for every skin tone.
Nudestix Tinted Blur Sculpt Stick
Nudestix Tinted Blur Sculpt Stick is a cream-to-powder, ultra-soft matte contour stick that brings a naturally sculpted elegance to your look. The Sculpt stick is all about subtlety: it creates soft-focus and shadowed finishes to highlight your best features. The lightweight pigment blends seamlessly and defines with precision by playing with light and shadow. To achieve the sculpted look, it works best when applied to the cheekbones, forehead, jawline, and chin. The three shades Neutral Light, Neutral Medium and Neutral Deep create a dimension of depth, without any harsh or stark lines.
Nudestix Intense Matte Lip + Cheek Pencil
The Nudestix Intense Matte Lip + Cheek is a minimalist make-up lovers’ dream. This three-in-one diverse design serves as a powerful matte lipstick, precise lip liner and radiant cheek tint. It can do it all - from high-impact statements to understated and casual looks. The matte finish offers all-day colour without a heavy or cakey sensation.
The Matte Lip + Cheek pencil is a firm favourite due to its rich and deep palettes. Choose from the following shades: Sunkissed Nude, Sunkissed Pink, Sunkissed Rose Sweet Cheeks, Mystic, Fringe, Icon, Belle Kiss Purity Royal Retro Tamed Vintage Entice and Stiletto.
Where to Buy Nudestix Beauty Products?
Nudestix is widely available, from top beauty retailers to online stores, making it accessible to beauty enthusiasts across the UAE and beyond. Nudestix products are available from top beauty retailers and online stores, making them easily accessible to beauty enthusiasts worldwide. You can easily buy Nudestix products at major beauty retailers or through online platforms.
In the United Arab Emirates
For UAE residents, Nudestix products are conveniently available at Sephora stores across Dubai and Abu Dhabi.
Dubai
- Sephora, The Dubai Mall
- Sephora, Mall of the Emirates
Abu Dhabi
- Sephora, Yas Mall
- Sephora, Marina Mall
In Qatar and Saudi Arabia
Doha, Qatar
- Sephora, Villaggio Mall
- Sephora, Doha Festival City
Saudi Arabia
- Sephora, Riyadh Park Mall
- Sephora, Red Sea Mall, Jeddah
Online
If you’re not located in the above regions, we’ve got you covered. Simply head to Nudestix website to buy your favourite products online. Browse the full collection and shipping locations. You can also shop online through Sephora, where many of their beloved products are sold.
Celebrities Who Can’t Get Enough Of Nudestix
Endorsed by celebrities who appreciate minimalism, Nudestix has captured the attention of some of Hollywood’s most influential figures.
Sofia Richie
Sofia Richie, the model and influencer, has become the face of Nudestix's Nudebody line. She also wore the Nudestix Nudies All Over Face Colour in 'Picante' on her wedding day, a shade that delivers a beautiful, natural flush.
Hilary Duff
Previous Disney actress Hilary Duff is another advocate for Nudestix. The Lizzie McGuire star loved the brand so much that she became an investor. Alongside Chelsea Handler, McGuire’s input was expected to push the needle. “The textures are amazing and the products are so easy to use. It makes my makeup routine a breeze”, she revealed.
Embracing The Nudestix Lifestyle
Nudestix has redefined beauty with its minimalist, multi-functional products that cater to those who prioritise simplicity and quality. From the iconic Nudestix blush to the alluring Nudestix rose gold palette, each product is designed to highlight natural beauty in an effortless way.
