Huda Beauty - Blogger to Beauty Billionaire
From $6,500 to 6 figures, Huda Beauty has become one of the most internationally-loved brands. Serving a maximalist formula that provides minimal, bare-faced results, it’s easy to see why Huda Beauty has secured a spot in everyday routines.
Community and individualism are two core ideals that have propelled this signature makeup line to international recognition. Any brand can produce a foundation collection, but few have done it as successfully as Huda Beauty. Huda Kattan's - the CEO- infectious enthusiasm and sheer passion for all things beauty have ensured that she has forged a like-minded collective.
From Humble Beginnings to An Ever Expanding-Empire
Amassing over 54 million Instagram followers, achieving unparalleled growth and encapsulating the unattainable flawless look in each product, what can’t Huda Beauty do? Best known for its faux lashes, double-edged mascara and richly pigmented eyeshadow palettes, the brand touts high-quality formulas and textures.
Huda Kattan continues to expand her empire. After reigning supreme over the beauty industry, she has begun to produce skincare and fragrance lines.
From Beauty Blogger to Makeup Mogul
In 2010, the Huda Beauty blog was born. While it took 12 months to garner a following, the numbers began to rise slowly and steadily in Dubai until reaching a burning crescendo. In her blog, she divulged insider tips, tricks and tutorials. Her ever-broadening reach soon spread onto social media platforms such as YouTube and Instagram, providing Huda Kattan with the final nudge to convert from influencer to entrepreneur. After her foray into the influencing world, growth was slow. However, after a year, she became one of Dubai's most influential make-up gurus. From make-up tutorials, product reviews and skin-care routines, her content cemented her spot as one of the Middle-East’s rising beauty talents.
Community is the tenet of Huda Beauty - in the UAE and worldwide. Huda Kattan’s mission was to make beauty accessible for all, allowing like-minded aficionados to band around the brand.
Huda Kattan: Who Is She and How Did She Get Her Start?
Huda Kattan found herself down and out. Stuck in a job where she was undervalued yet overworked, the soon-to-be beauty mogul was not destined for an office role. She was itching for an opportunity to pursue her passion. An unexpected layoff resulted in the serendipitous sign she had been searching for. Setting out on a wing, a prayer and a $6,500 investment from her sisters Mona Kattan and Alya Kattan in 2013, she began to set the beauty scene ablaze.
Faced with the setback of unemployment and instability, Huda Kattan persisted. Unsure whether she would be able to make the money back for her siblings, her next move would determine her future. After training as a makeup artist in Joe Blasco’s makeup school in L.A., she had garnered an impressive black book of stellar A-list clientele such as Eva Longoria and Nicole Richie. However, she was often dissatisfied with the quality and sub-par choices available at the time. Taking the time to meticulously mould the false eyelashes to the client's eye shape, she quickly found her first product: fasle eyelashes.
After the initial launch of her industry-defying eyelashes, uncertainty crept in. Yet, after selling out in stores Dubai-wide and entering a partnership with Sephora, Huda Beauty became a verified success. As the brand history recounts, she had sold out all 7,000 units in Sephora Dubai Mall within the first week. Once she had solidified Huda Beauty’s presence in UAE, the juggernaut set her sights on the States in 2015 and expanded her business to the USA with resounding success.
This year, Huda Kattan announced a rebrand of her eponymous brand. From its sleek black and pink lettering, “huda” now stands to attention in lowercase in a block and embossed style.
Huda Beauty Products To Add To Your Daily Routine
From flawless filter products to striking false eyelashes and pigmented and vibrant eyeshadow shades, Huda Beauty has captured the hearts of makeup artists and enthusiasts alike.
Faux Filter Luminous Matte Foundation
An incredibly apt name, the Huda Beauty Faux Filter luminous matte foundation is known for its long-lasting and illuminating properties. What’s not to love? Available in 39 shades, it offers various hues to match multiple skin types. Cakey-avoidant and camera-ready, this high-octane foundation hides blemishes and provides high coverage.
Faux Mink Eyelashes
Huda Beauty’s Faux Mink eyelashes are for those who are seeking to apply a hint of drama to their everyday look. Known for their dramatic and mesmerising effect, they are luxuriously long and soft to the touch. Batting your eyelids has never been as fun, as they accentuate your natural features. It should be pointed out that while they come with a strong band for application, lash glue is not included.
Championing a cruelty-free combination of natural and synthetic fibres, the sets and shape have been painstakingly hand-designed by the cosmetics connoisseur herself. The Faux Mink lashes are made to mimic the sleek fur of its namesake animal and to add an extra dimension to an everyday makeup look.
Easy Bake Loose Powder
Huda Beauty’s Easy Bake Loose Powder makes filter-perfect skin look as such; easy and effortlessly flawless. The appetising shade names such as Blondie, Cinnamon Bun, Banana Bread and Coffee Cake make it all the more irresistible. The easy-bake loose powder is hailed for its seamless finish and silky sensation that is subtly colour-corrected by a svelte veil.
Bullet Matte Lipstick
The bullet matte lipstick boasts a silky-smooth formula for a sumptuous finish. This format has been hailed as one of the best Huda Beauty lipsticks. Available in 24 shades and spanning collections such as The Icons, The Throwback and The Rose, it offers a solution for wherever the day or night may bring. The intense pigment supplies outstanding application in just one swipe. Combine with their Lip Contour 2.0 for a formidable and long-lasting look.
Liquid Matte Ultra-Comfort Transfer-Proof Lipstick
A thin formula that offers larger-than-life results. The Liquid Matte Ultra-Comfort Transfer-Proof Lipstick promises 8-hour coverage in a single swipe. Suffused with olive oil and vitamins, it leaves lips looking luscious and smooth. The ultra-comfort transfer-proof lipstick offers a velvety texture without that pestering, sticky sensation.
Where to buy Huda Beauty?
As Huda Beauty has its roots in Dubai, it is readily available nationwide. Thanks to its popularity both online and on the shelves, it can be found in various outlets.
In the United Arab Emirates
Looking for Huda Beauty in the UAE? We’ve sourced the top sellers for you in Dubai and Abu Dhabi.
If you’re looking to get your Huda Beauty fix in Dubai, look no further than these locations:
In Dubai:
- Dubai Mall - Beloved products from the line can be found in Sephora and other cosmetic outlets
- Mall of the Emirates - Head to Sephora to peruse must-have pieces and recent releases.
- Sephora City Walk and Deira City Centre both house selected lines.
Huda Beauty is available for purchase in Abu Dhabi in the following locations:
In Abu Dhabi:
- Abu Dhabi Mall - Head to Sephora to browse the latest and most popular ranges.
- Dalma Mall - Beauty lovers can count once count on Sephora to get their fix.
In Qatar
Find Huda Beauty in Qatar’s capital, Doha at the following outlets.
In Doha:
- Doha Festival City - Explore one of Qatar’s largest retail outlets. Similar to the UAE, Sephora houses the brand's latest and most sought-after products.
- Mall of Qatar - Indulge in a unique shopping experience in the Mall of Qatar.
Online
If you can’t find a Huda Beauty vendor near you, no need to worry. Simply browse www.hudabeauty.com to find your favourite item, or store locator and to discover delivery options.
Celebrities Who Can’t Get Enough of Huda Beauty
Olivia Culpo
Huda Kattan teamed up with fellow makeup maven, Olivia Culpo, to add Olivia #18 to her Shortie lashes collection. Petite in length yet double-stacked to pack a punch, it exudes an effortlessly elegant everyday look. The line wanted to create a product that reflected the lifestyle and exuded the beauty of their muse as much as possible.
