Virgil Abloh Joins Evian As Creative Adviser



December 2018

Virgil Abloh Joins Evian As Creative Adviser
Virgil Abloh for Evian

The French beverage company has enlisted Abloh to be its first “creative adviser for sustainable innovation design”

Natural mineral water giant Evian has announced that Virgil Abloh will be joining the brand for a long-term global multi-project collaboration. Abloh, who currently holds the position of men’s artistic director at Louis Vuitton as well as creative director of his own label Off-White, will be joining the Evian family as creative advisor for sustainable innovation design.

“Evian is an iconic brand with a strong heritage in fashion and creativity,” the designer said in a statement. “Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of revolution, paving a better future for generations globally.”


As creative advisor for sustainable design, Virgil’s central role will be to aid in the design process of future Evian products. He will also be responsible for spreading awareness around the importance of innovation in design and sustainability through his platform.

The announcement comes as Evian steps toward its goal of becoming a 100% circular brand by 2025. By this date, the company aims for all its water bottles to be made out of recycled plastic. Abloh’s first project for Evian is set to be unveiled during fashion month next February and March.

Stella McCartney launches Stella McCartney Cares Green.

Priyanka Chopra And Nick Jonas Honeymoon In Oman
Dec 13th
Dec 12th
Meghan Markle Honours Claire Waight Keller
Dec 11th
Kendall Jenner Fronts Formawell Beauty Campaign
Dec 10th
Pharrell Williams Walks In Chanel’s Métiers D’Art Show
Dec 06th
Balmain Unveils Its New Logo
Dec 05th
Dec 04th
A Chanel Documentary Is Coming To Netflix
Dec 03rd
Stella McCartney Cares Green
Nov 30th
Hedi Slimane Unveils Celine Menswear Campaign
Nov 29th
Miuccia Prada Honoured At The Fashion Awards
Nov 28th
Victoria Beckham Is Launching A YouTube Channel
Nov 27th
Princess Salma Graduates From Sandhurst
Nov 26th
Sophie Turner Has Teamed Up With Louis Vuitton
Nov 23rd
Paris menswear
Nov 22nd
Nov 21st
Ralph Lauren Receives An Honorary Knighthood
Nov 20th
Louis Vuitton Will Show Its Resort 2020 Collection In New York
Nov 19th
Stella McCartney Has Launched A Bridal Collection
Nov 16th
Harry Winston Buys World’s Most Expensive Pink Diamond
Nov 15th
Next up

The MOJEH List Of Dubai's Most Luxurious Christmas Dinner Destinations

3 min read