Sisters Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner front the latest Calvin Klein campaign
The Kardashian and Jenner Calvin Klein collaboration is back, and they’re asking you to join them. Following last year’s MyCalvin’s campaign, fronted by the Kardashian – Jenner sisters, the all-American brand now releases its next instalment, focusing predominantly on underwear and denim. Photographer Willy Vanderperre captures the family in emotive scenes, far removed from the family’s usual high-octane, garish approach to fashion. The campaign features mainly black and white imagery and is set in Thousand Oaks, California’s beautiful green landscape.
It continues the journey of the globally recognised MyCalvin’s movement. In tune with the industry’s growing move towards consumer inclusion, (think about Louis Vuitton’s recent Make A Promise project), followers are encouraged to curate their own Kardashian-like moments. Everyone is able to participate by demonstrating what family means to them, using Join Our Family MyCalvin’s on social media, as well as uploading images to the live gallery.
Bar Refaeli has already set standards high for something quixotically cool (arguably more so than the Kardashian – Jenner campaign). The supermodel posed with her son, On, wearing head to toe Calvin Klein denim. Similarly, designer Gala Gonzalez helped set the tone for the movement back in 2016.