Louis Vuitton’s SS20 Campaign



January 2020

Louis Vuitton SS20

Starring brand ambassador Emma Stone, alongside actress Zhong Chuxi, Louis Vuitton’s latest campaign returns to the Belle Époque era of the late 19th century — with a spring/summer 2020 collection dedicated to refined romance. 

Photographed by Collier Schorr in London’s renowned Park Lane Hotel, the campaign features SS20’s pouf sleeves, floral boutonnières, bold clashing prints and clinched waists, complemented by the Art Déco architecture of the hotel. 

louis vuitton ss20

Emma Stone for Louis Vuitton’s SS20 campaign

Louis Vuitton SS20

The SS20 campaign features the latest monogram IT bags

Aside from the runway looks, the campaign also focuses on the latest line of lust-worthy handbags; from the Vanity in monogram to the newest variation of the Dauphine, now in Epi leather or super chic suede. 

Schorr’s series of images reflect Ghesquière’s key influence — the Belle Époque period — but also nod to the ’70s (with flared silhouettes and patterned knits) and the Louis Vuitton archives, offering a fresh take on previous designs. It’s another fashionable trip through time.

Park Lane Hotel

The SS20 campaign was captured in London’s Park Lane Hotel

LV ss20

The collection draws inspiration from the Belle Époque era

Stay tuned for a series of short digital campaign films which will be released across Louis Vuitton platforms in February, starring the Louis Vuitton SS20 collection. 

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