New Longchamp x Jeremy Scott Bag

Wednesday

06

December 2017


Jeremy Scott celebrates his spring/summer18 show and the 20th anniversary of his namesake label by commemorating some of his most unforgettable looks. Taking the iconic T-shirt from his 1999 ad campaign, which was graffitied with the slogan Viva Avant Garde, Scott turns it into this season’s most powerful and bold motif. The graphic text is seen across Longchamp’s tote bag, making it the ideal urban carry-all for off-duty days. The Viva Avant Garde bag will be available at all Longchamp stores from December 2017.

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