Erdem x de Gournay: From the Wall to the Wardrobe



March 2020


The feted designer’s capsule in collaboration with de Gournay launches exclusively at Net-A-Porter


Renowned for his spectacular floral prints, fans of British brand Erdem can now not only dress themselves in his beautiful designs, they can adorn their home with his work too.

Collaborating with esteemed hand-painted wallpaper specialists de Gournay, Erdem has created an exclusive design for wall coverings, translated onto fabric for his eponymous label – with the seven-piece, all-white clothing capsule stocked exclusively by Net-a-Porter.

A riotous depiction of nature in full bloom, Erdem’s design for the luxurious wallpaper and fabric is a springtime vision of flora and birds, presenting the medium in a kaleidoscopic rendition of saturated tones.

Hydrangea, hollyhock, irises, chrysanthemum and morning glory jostle amidst a verdant lattice of branches, with sparrows, warblers, pheasant and egrets interspersed throughout. With de Gournay’s wallpapers in ‘Golden Yellow’, ‘Adam Grey’ and ‘Kelly Green’ to join its iconic Chinoiserie collection, Erdem’s fashion pieces are presented in black, navy blue and white, with the print altered in scale as a florid pattern of beautiful garlands on silk voile.


Designer Erdem Moralioglu

“My work has always been about creating pieces with a human hand, which is why I so loved working with de Gournay; the intricacy of their work is extraordinary, particularly when you see the wallpapers up close,” Erdem told MOJEH.

“Working together was so easy as although we use different mediums, we have a very similar approach to craftsmanship and detail. It was wonderful to collaborate creatively in such a different medium.”

Part of a wider Modern Modest edit that showcases designs from 20 luxury labels, Erdem’s exclusive white capsule comprises gowns, dresses and separates, and has landed on the site in perfect time for Ramadan; Available from from today 

  • Words by Lucy Wildman
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