Erdem x de Gournay: From the Wall to the Wardrobe

Thursday

26

March 2020


ERDEM X DE GOURNAY

The feted designer’s capsule in collaboration with de Gournay launches exclusively at Net-A-Porter

 

Renowned for his spectacular floral prints, fans of British brand Erdem can now not only dress themselves in his beautiful designs, they can adorn their home with his work too.

Collaborating with esteemed hand-painted wallpaper specialists de Gournay, Erdem has created an exclusive design for wall coverings, translated onto fabric for his eponymous label – with the seven-piece, all-white clothing capsule stocked exclusively by Net-a-Porter.

A riotous depiction of nature in full bloom, Erdem’s design for the luxurious wallpaper and fabric is a springtime vision of flora and birds, presenting the medium in a kaleidoscopic rendition of saturated tones.

Hydrangea, hollyhock, irises, chrysanthemum and morning glory jostle amidst a verdant lattice of branches, with sparrows, warblers, pheasant and egrets interspersed throughout. With de Gournay’s wallpapers in ‘Golden Yellow’, ‘Adam Grey’ and ‘Kelly Green’ to join its iconic Chinoiserie collection, Erdem’s fashion pieces are presented in black, navy blue and white, with the print altered in scale as a florid pattern of beautiful garlands on silk voile.

redeem

Designer Erdem Moralioglu

“My work has always been about creating pieces with a human hand, which is why I so loved working with de Gournay; the intricacy of their work is extraordinary, particularly when you see the wallpapers up close,” Erdem told MOJEH.

“Working together was so easy as although we use different mediums, we have a very similar approach to craftsmanship and detail. It was wonderful to collaborate creatively in such a different medium.”

Part of a wider Modern Modest edit that showcases designs from 20 luxury labels, Erdem’s exclusive white capsule comprises gowns, dresses and separates, and has landed on the site in perfect time for Ramadan; Available from Net-a-porter.com from today 

  • Words by Lucy Wildman
Harvey Nichols - Dubai
Mar 30th
Mar 29th
Mar 25th
Mar 22nd
Mar 17th
Mar 09th
Mar 03rd
Hermes AW20
Mar 02nd
Mar 01st
Feb 28th
Feb 27th
Feb 26th
Feb 23rd
Feb 22nd
Feb 20th
Chanel Métiers d’art London
Feb 19th
Feb 17th
Feb 16th
Feb 15th
dolce-gabbana-ss20
Feb 12th