Dubai’s New Concept Store



January 2018

Dubai is no stranger to luxury boutiques, cementing is status as an international retail destination with its long list of designer brands that are scattered around the city. This impressive portfolio of niche brands is expanding, with new emerging talent exposed through unique boutiques. Be You Boutique, founded by Sheikha Maytha Hasher Al Maktoum and Sheikha Wafa Hasher Al Maktoum, was first launched in 2011 but has evolved with its latest concept store located in Dar Al Wasl Mall.  The exciting platform provides exposure to upcoming designers, housing a wide array of brands such as The Green Bar, Bint Thani, Lanej and AWS. The space comes equipt with a Be You Coffee Shop that invites guests to indulge in warm beverages from their Expresso Lab, housed with a range of Emirati products such as Qirat tea.


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