Chaumet’s Spirit Of The Liens



December 2017

Jewellery maison Chaumet celebrates UAE National Day with an animated movie, entitled Spirit Of The Liens. The short animation pays tribute to the Spirit Of The Union by featuring the house’s signature blue ribbon through different scenes of the Emirati culture. Symbolically, the Liens de Chaumet is the thread that creates a bond between two people drawing them closer. As a symbol of unity, the animation expresses the parallel between the meaning of the Liens and the spirit of the cosmopolitan community of the UAE, celebrating the local culture and heritage. The film concludes on the blue ribbon, as it transforms into a Liens Séduction bangle, revealing the new Chaumet blue box.

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