Burberry Opens Pop-Up at Sole DXB



December 2019

The Burberry pop-up at Sole DXB, Dubai Design District

Dubai’s street culture festival, Sole DXB, returns this weekend to d3 with a cool, curated pop-up space dedicated to British brand Burberry. 

Located in the Dubai Design District, Burberry’s pop-up is a two-storey, custom-built space inspired by the label’s redesigned flagship store at 121 Regent Street in London. Also mirroring the Mall of the Emirates boutique in Dubai, the pop-up recreates the spirit and attitude of the heritage house. 

Stocked with pieces from Burberry’s latest collections for men and women — including the covetable Pre SS20 Lola Bag in tan, black and tweed — the pop-up showcases a range of Riccardo Tisci’s designs, with a special area devoted to the new Arthur trainer and another solely centred on Monogram motif products. 


Lola Bag, Monogram Belt, Arthur trainer, BURBERRY

Outside, the Burberry logo is sprawled across the exterior of the space, with a rotating beacon-style Thomas Burberry Monogram sat at the top of the structure. As visitors walk into the pop-up they will meet a scaffolding globe installation, before stepping into the Burberry-beige interiors. 

Made from an array of materials and textures, the space is a mash up of mirrors and high-gloss finishes fused with contemporary street elements. 

The ground floor features a blank wall to freely illustrate and decorate in your own creative style — a concept that was developed at the house’s Bond Street store. 

Take a wander to the second floor to find an unexpected roof terrace  – with panoramic views of both the festival, and Dubai’s glittering skyline – where a series of events with occur throughout the three-day festival. 

The Sole DXB Burberry pop-up will run from December 5-7 at Dubai Design District; Soledxb.com

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