The new platform is dedicated to promoting sustainability and protecting the environment
Stella McCartney is expanding her non-profit charity with Stella McCartney Cares Green, a new platform dedicated to supporting her on-going sustainability efforts.
The charitable platform will focus on bridging the gap between the fashion industry and vital information and understanding. By working with innovators, offering grants and developing awards programmes, the brand seeks to build an open source for education and knowledge sharing that will drive the next generation of disruptive animal-free, sustainable materials. Stella McCartney Cares Green will also work to empower students, professionals and businesses to embrace sustainability and ethical practices, while influencing policymakers to take action too.
Stella McCartney Cares Green is a sister arm to her Stella McCartney Cares Pink platform launched in October, which focuses on breast cancer awareness.
“We are just at the beginning with Stella McCartney Cares and I can’t wait to show the world what we are imagining. This new platform will enable me to realise a dream I have had for a long time of creating a true open source and empowering the next generation of designers to bring sustainability values into their practices,” McCartney explained.