Lana Del Rey And Jared Leto Are The New Faces Of The Gucci Guilty Campaign



November 2018

Gucci Guilty
Gucci Creative Director Alessandro Michele, Lana Del Rey, and Jared Leto attend the Gucci Guilty launch party at Hollywood Forever on November 2, 2018 in Hollywood, California (Photo by Stefanie Keenan/Getty Images for GUCCI)

The Los Angeles-based musicians have been tapped to star in an offbeat Gucci Guilty fragrance campaign

On Friday night, Gucci hosted a party at Los Angeles’ Hollywood Forever Cemetery in celebration of its soon-to-be-launched fragrance campaign and to announce Lana Del Rey and Jared Leto as the new faces of Gucci Guilty.

The floral-filled cemetery celebration brought together the eclectic and glamorous duo, as well as Courtney Love and many more, who all toasted the brand’s creative director, Alessandro Michele.

View of the atmosphere at the Gucci Guilty launch Party at Hollywood Forever on November 2, 2018 in Hollywood, California (Photo by Matt Winkelmeyer/Getty Images for GUCCI)

Love was on hand to record the night as it unfolded on the Stories of Gucci Beauty’s Instagram account. The singer-songwriter and actress has a guest appearance in the new campaign, which was directed by Glen Luchford with creative direction by Michele.

Guests gathered in and around the mausoleum where, inside, the statues were covered in an array of floral arrangements, while outside, DJs Alex Cameron, Jacques, and Charlotte Lindèn Ercoli kept the party going until late into the evening.

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