Mona And Huda Kattan Are Launching A Perfume Line



October 2018

Huda Katton and Mona Kattan speak onstage during the “Beauty’s Biggest Sister Act” panel on June 10, 2018 in New York City (Photo by Brian Ach/Getty Images for POPSUGAR Play/Ground)

Meet Kayali, the new fragrance brand from the Kattan sisters

With successful product launch after successful product launch, Huda Beauty is heading into the next frontier – fragrances.

CEO of Huda Beauty Huda Kattan plans on launching multiple sub brands over the next year, bringing the business into at least two new beauty categories including fragrance and skincare. The sub brands will be complete with their own identities, but will live under the Huda Beauty umbrella.

Their fragrance brand, Kayali, which means “my imagination” in Arabic will launch a collection of four scents this November – Elixir, Citrus, Musk and Vanilla. The packaging features a clear glass elongated octagonal shape, with a diamond shaped cap meant as a nod to the traditionally elaborate flacons frequent in the region.

View this post on Instagram

Save the date Nov. 16 ✨ Photo credit @cultbeauty

A post shared by KAYALI (@kayali) on

Kayali is the brainchild of Huda’s sister, Mona Kattan, a fragrance enthusiast who started separately mulling over the idea of launching perfume more than seven years ago. The idea behind the perfumes is to create a movement around fragrance layering, a process that’s ingrained in the Middle East, but not so big in Western Cultures.

The four fragrances will launch November 16 at, Sephora, Cult Beauty, Harrods, and Selfridges.

Following the success of its dedicated kids pop up campaign “Mini Me” in August 2016, the luxury online retailer Mytheresa will be offering kidswear and accessories permanently from January 2019.

Virgil Abloh Joins Evian As Creative Adviser
Dec 07th
Pharrell Williams Walks In Chanel’s Métiers D’Art Show
Dec 06th
Balmain Unveils Its New Logo
Dec 05th
Dec 04th
A Chanel Documentary Is Coming To Netflix
Dec 03rd
Stella McCartney Cares Green
Nov 30th
Hedi Slimane Unveils Celine Menswear Campaign
Nov 29th
Miuccia Prada Honoured At The Fashion Awards
Nov 28th
Victoria Beckham Is Launching A YouTube Channel
Nov 27th
Princess Salma Graduates From Sandhurst
Nov 26th
Sophie Turner Has Teamed Up With Louis Vuitton
Nov 23rd
Paris menswear
Nov 22nd
Nov 21st
Ralph Lauren Receives An Honorary Knighthood
Nov 20th
Louis Vuitton Will Show Its Resort 2020 Collection In New York
Nov 19th
Stella McCartney Has Launched A Bridal Collection
Nov 16th
Harry Winston Buys World’s Most Expensive Pink Diamond
Nov 15th
Burberry Christmas Campaign
Nov 14th
Christian Louboutin
Nov 12th
Nov 09th
Next up

How To Create The Perfect Grazing Platter This Party Season

2 min read