Mona And Huda Kattan Are Launching A Perfume Line



October 2018

Huda Katton and Mona Kattan speak onstage during the “Beauty’s Biggest Sister Act” panel on June 10, 2018 in New York City (Photo by Brian Ach/Getty Images for POPSUGAR Play/Ground)

Meet Kayali, the new fragrance brand from the Kattan sisters

With successful product launch after successful product launch, Huda Beauty is heading into the next frontier – fragrances.

CEO of Huda Beauty Huda Kattan plans on launching multiple sub brands over the next year, bringing the business into at least two new beauty categories including fragrance and skincare. The sub brands will be complete with their own identities, but will live under the Huda Beauty umbrella.

Their fragrance brand, Kayali, which means “my imagination” in Arabic will launch a collection of four scents this November – Elixir, Citrus, Musk and Vanilla. The packaging features a clear glass elongated octagonal shape, with a diamond shaped cap meant as a nod to the traditionally elaborate flacons frequent in the region.

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Save the date Nov. 16 ✨ Photo credit @cultbeauty

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Kayali is the brainchild of Huda’s sister, Mona Kattan, a fragrance enthusiast who started separately mulling over the idea of launching perfume more than seven years ago. The idea behind the perfumes is to create a movement around fragrance layering, a process that’s ingrained in the Middle East, but not so big in Western Cultures.

The four fragrances will launch November 16 at, Sephora, Cult Beauty, Harrods, and Selfridges.

Following the success of its dedicated kids pop up campaign “Mini Me” in August 2016, the luxury online retailer Mytheresa will be offering kidswear and accessories permanently from January 2019.

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