Burberry Will No Longer Burn Unsold Luxury Goods

Monday

10

September 2018


burning unsold goods
Burberry SS18

The brand wants to be more socially and environmentally responsible

British luxury label Burberry has announced it will stop burning unsold goods immediately after receiving fierce criticism from environmental campaigners for burning around $37 million (136 million AED) worth of clothing and cosmetics this past summer.

The practice of burning merchandise is often used as a safeguard to prevent unwanted items being stolen or sold at a significant discount and in that way eroding the high-end price tags they can command in stores.

At the time, Burberry said that it destroyed only items that carried its trademark and that the burning of cosmetics was a one-off action related to a license with the beauty company Coty. A Burberry spokesman said that when it burned products, it did so “in a responsible manner.”

In an effort to preserve its brand, Burberry said it would stop destroying unsold merchandise and it would also stop selling products that used real animal fur.

Kylie Jenner, the youngest member of the Kardashian-Jenner clan has followed in the footsteps of sister Kendall Jenner and brother-in-law Kanye West by announcing that she is the newest brand ambassador for Adidas.

Louis Vuitton Will Show Its Resort 2020 Collection In New York
Nov 19th
Stella McCartney Has Launched A Bridal Collection
Nov 16th
Harry Winston Buys World’s Most Expensive Pink Diamond
Nov 15th
Burberry Christmas Campaign
Nov 14th
Christian Louboutin
Nov 12th
Nov 09th
Vivienne Westwood x Burberry
Nov 08th
The Harmonist
Nov 07th
Nov 06th
Gucci Guilty
Nov 05th
Balmain
Nov 02nd
Pharrell
Nov 01st
The Phantom Of The Opera
Oct 31st
Kim Jones
Oct 30th
Kayali
Oct 29th
Oct 26th
Mytheresa Kids
Oct 25th
Coach
Oct 24th
Kendall Jenner
Oct 23rd
Christian Dior: Designer of Dreams
Oct 22nd
Next up
Society

From Zuma to Al Qudra Lake, Yasmin Al Mulla Shares Her Favourite Dubai Hotspots

2 min read