Haute Living: Elie Saab x Emaar’s Beachfront Design Project



April 2019

Elie Saab
Elie Saab at Emaar Beachfront Lobby

Two of the region’s leading names are joining forces to build a luxurious, beachfront tower…

A man synonymous with romanticism, elegance and dreamy couture creations, it was only a matter of time that Elie Saab would further his brilliant creativity of design from something off the runway and onto bigger things – and we mean something completely different.

Over the weekend, news broke that the Lebanese fashion maestro is set to turn his focus onto real-estate in collaboration with Dubai’s leading development company, Emaar. Together, the regional duo have teamed up on a new branded tower – set on the shores of Emaar Beachfront located at the much-anticipated Dubai Harbour.

A city known for loving the finer (and more luxurious) things in life, Dubai’s newest tower will feature an exquisite collection of four-bedroom penthouses in addition to the one to three-bedroom apartments – each decorated by Elie Saab. Not only will residents be able to indulge themselves in a slew of dining options and private beaches, but, you’ll be living in a space surrounded by Elie Saab’s ethereal and romantic aesthetic (does it get any better than this?).

Designed to celebrate the 1930 Art Deco era, the tower will also become home to boutique stores, galleries and cafes – with decorations carefully chosen to reinforce the overall character of the luxury design.

Elie Saab

Elie Saab at Emaar Beachfront

Announcing the partnership, Mohamed Alabbar, Chairman of Emaar, said: “Elie Saab is the pride of the Arab world, and a fascinating international success story. Through our first association with Elie Saab, admired by the world’s leading celebrities, we are offering discerning customers a new lifestyle address. Every aspect of these glamorous residences is personally designed by Elie Saab, who brings his rare genius and aesthetics to create a new architectural and lifestyle expression.”

Plus, owners of these select units will be given the choice to receive a private consultation from Elie Saab’s design team to help select the right furniture for their premium units.

Living your life in the shine bright words of Rihanna (an Elie Saab celebrity fan) has never been easier…

Now, discover Elie Saab’s latest Fall/Winter ’19 collection showcased during Paris Fashion Week.

  • Words by Meeran Mekkaoui
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