This One-Of-A-Kind Experience Is A Must For Any Watch Enthusiast

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After its roaring success in Geneva, this immersive watchmaking experience is coming to The Dubai Mall

Nothing completes an ensemble quite like the perfect timepiece. But have you ever wondered what makes it tick? Enter: Experience Time. An immersive experience offering the opportunity to explore the behind-the-scenes of horology. Not just reserved for experienced collectors, Experience Time is sure to impress whether you are interested in the technical know-how or are a beginner simply wondering how it all works. “Experience Time provides a unique opportunity for visitors to discover our Maisons’ savoir-faire and exceptional creations through our Maisons’ flagship boutiques,” explains Michael Guenoun, International Richemont Specialist Watchmakers Distribution Director.

Brought to Dubai for the first time by Richemont Group’s Specialist Watchmakers Division in the Middle East, Experience Time has partnered with flagship boutiques in The Dubai Mall, including IWF Schaffhausen, Jaeger Lecoultre, Piaget and Vacheron Constantin. Each boutique offers exclusive access to various activations that reflect the DNA of each Maison: visitors to Jaeger-LeCoultre can try their hand at engraving; let your imagination roam free with personalisation at Piaget; discover the metaverse and walk away with a NFT at IWC Schaffhausen; and meet with artisans to customise watch straps at Vacheron Constantin. If you’re eager for more, Panerai, A.Lange & Söhne and Roger Dubuis are also participating.

Experience Time is available until 12 December. Book now

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