Mojeh

Interview: MOJEH Talks to the Managing Director of Cartier Middle East

Apr 19, 2019 | 6 min read

In conversation with Sophie Doireau, Managing Director at Cartier Middle East, about the fine line between innovation and history 

It’s not unusual for things to be described with diametrically opposed values. A silhouette is bold yet understated, the vibes, edgy yet feminine, creating an overall look which is raw yet elegant. With Cartier’s Clash de Cartier fine jewellery collection, it’s precisely this duality and polarity that is pushed to the forefront and celebrated, for a creation which has attitude and elegance in spades.

Clash de Cartier shakes up the Maison’s aesthetic heritage of studs, beads, and clous carrés. Combined, they form a singular, ribbed mesh which becomes Cartier’s new jewellery signature, imaginatively conceived in the Cartier design studios. Here we speak to Sophie Doireau to understand the collection which is laced with attitude and underpinned by architectural ingenuity, and how getting the right balance between the storied history of the Maison and a new generation is imperative when creating timeless icons. 

Tell us about the timelessness of jewellery and the memories it can hold?
 

What impresses you the most about Cartier?
 

How has the jewellery market changed over the last decade?

Do you think this leads to purchases?
 

Do you think women are increasingly buying for themselves these days?
 

Tell us about the new Clash de Cartier collection?

Why is it important to continue adding to the Cartier collection portfolio?
 

Do you think a collection like Clash is targeted towards attracting new clients and a new generation or to satisfy the older clientele?
 

Cartier is very popular in the region, can you tell us why you think this is?

Do different collections sell better at different times of the year?
 
 

Are there habits or trends in buying in the region?

Do you think Clash will have some cufflinks?
 

Who is the future Cartier customer?