Mojeh

This UAE-Based Jewellery Brand Celebrates The Arabic Language

Nov 11, 2024 | 1 min read

Amolune's bubble letter pendants are hand-drawn and come in 18K gold, adorned in diamonds or in neon hues

After debuting with her ‘Palestine Mon Amour’ collection, which paid homage to cities like Gaza and Bethlehem, UAE-based jewellery designer Laila Shaheen of Amolune has launched a new range of pendants, ideal for personalised festive gift-giving. For her ‘Ahrof’ collection, Laila uses her background in graphic design to reinterpret Arabic letters, celebrating identity, personality and a deep-rooted appreciation for culture while giving the age-old script a fresh and contemporary bubble-letter casting. The shape of each pendant has been hand-drawn, and is available in 18 carat yellow gold, or 18 carat white gold emblazoned with diamonds. Be it an addition to your daily layered necklace stack, or a glistening, stand-alone accessory for special occasions, these minimalist initials speak volumes.

“Wearing your Arabic initial is more than a style statement; it’s an act of celebration — a way to honour your identity, your heritage and the language that carries your stories,” Laila tells MOJEH. “It’s a powerful reminder to stand proudly in who you are, embracing the beauty of your culture and the legacy it holds.” Shop now