Jessica Chastain was on hand to showcase the beautiful new collection
In celebration of the new Piaget Sunlight Escape high jewellery collection, the brand transformed the iconic Palais d’Iéna in the heart of Paris into a glowing sunlit destination. Guests including Piaget international brand ambassador Jessica Chastain, face of the campaign Doutzen Kroes and model Coco Rocha all joined Piaget on an immersive journey where they experienced the many colours and reflections of the sun that inspired the new collection.
From sunrise to sunset, the path of the sun was represented in six distinctive chapters. During the sunrise cocktail hour, guests captured the mood of the night in photos inside a mirrored gold cave and models walked out wearing the new creations. The golden hour saw guests ushered into a warm gold dining room for the start of the seated dinner. The main course and a second fashion show followed during the sunset. During the blue hour, dessert was served below the blue and sparkling gold twilight sky. Highlights of the night included the Piaget Lucky Fishing Game where guest could literally fish for Piaget diamonds and the sounds of legendary DJ Bob Sinclair.
