Tag Heuer reveals a love letter to the region. Its Ramadan campaign draws inspiration from the phases of the moon, signifying the ever-moving nature of time and incorporating the cultural significance of the moon; not only a compass and time-telling tool for ancient desert dwellers, the moon is an integral element of the Holy Month.
The campaign, titled Time is a Gift, not only reminds us of the importance of spending time with loved ones throughout Ramadan, but seamlessly marries cultural heritage with the horological heritage of the Swiss watchmaking Maison by spotlighting its Carrera timepieces against a desert landscape.
For instance, the Tag Heuer Carrera Date 36mm is a feminine, slim silhouette with a pink, diamond-surrounded dial that mirrors the serene, reflective nature of the Holy Month, while the teal dial of the Tag Heuer Carrera Chronograph and black alligator strap makes is the perfect companion for suhoors under the stars. The latter debuted at LVMH Watch Week 2024 and marries luxury with the functionality and sportiness for which the House is known. Discover the timepieces
