Dubai-based Lebanese entrepreneur Karen Wazen has expanded her eponymous eyewear brand by launching her inaugural jewellery line, Bonds of Gold. The collection riffs off of the Karen Wazen emblem, transforming it through a collection of earrings and bangles.
The statement-making Bond earrings are adorned with crystals and are available in a variety of sizes (though we say go big, or stay home) while the Ever Bond hoops are sophisticated, versatile and an instant classic. The Ever Bond bangles in gold and crystal silver interlink the brand's emblem in a symbol of connection and an eternal bond - a bond Karen Wazen shares with the face and co-creator of the campaign, Dana Hourani.
Dana Hourani is not only a celebrated musician, but is the founder's childhood best friend, and therefore the perfect choice to celebrate a collection focused on unity, connection and ever-lasting bonds; her heavy involvement as co-director of the campaign demonstrates how she embodies the integration of artistry and personal connection. "It was very special working with my best friend on this collection and having her as the face of this campaign which symbolises the unique and cherished bond we share,” Karen explains. "This expansion marks a significant milestone for our brand, signifying growth and an enhanced selection for our community." Shop now
