The world has descended into a football frenzy thanks to the UEFA EURO 2024 tournament in which Europe's best teams are fighting it out to raise the trophy on 14 July. The 2024 tournament is taking place in Germany this year, 36 years since the country last played host in 1988.
The tournament presents 51 matches totalling 275,400 seconds of football, all perfectly timed by Hublot, the EURO's official timekeeping partner. To mark the occasion, the Swiss watchmaker has released the Hublot Big Bang e Gen3 UEFA Euro 2024 watch. The high-tech digital timepiece supercharges the House's iconic Big Bang by integrating a Qualcomm Snapdragon Wear 4100+ processor, 8 sensors, GPS, Bluetooth, Wi-Fi and NFC payment connectivity within its 44mm titanium case. What's more, the limited-edition timepiece boasts scratch-resistant sapphire crystal to ensure the screen makes it out unscathed when you recreate Mbappe's celebration in your living room.
Missing the match for a dinner date? Keep up with the game as it happens (at your own risk) with real-time updates. On the pitch, look out for the Big Bang-shaped fourth referee board, which signals substitutions and extra time, as well as the Big Bang e connected watch on the wrists of referees.
In 2006, Hublot kicked off its "Hublot Loves Football" campaign and became the first luxury brand to initiate a partnership with football, associating with UEFA EURO two years later. "This is our fifth time as the Official Watch of the UEFA EURO since 2008 and our love for the game remains as strong as ever," said Ricardo Guadalupe, Hublot CEO. "Our commitment goes beyond loving football; it speaks of loyalty, consistency and enduring excellence. Nearly 20 years of football for Hublot!" Explore the timepiece
