Hublot has announced Rahma Riad as its new Friend of Hublot in the Middle East. The Iraqi superstar skyrocketed to fame on the Middle Eastern edition of Star Academy and later served on the panels of Iraq Idol and Mentor Arabia's Youth Empowerment Film Song Competition. Adding to her impressive resume, Rahma was also a featured artist in the FIFA World Cup Qatar 2022 anthem Light The Sky and is a judge on the current season of X Factor.
Rahma's appointment deepens Hublot's connection to the region's cultural landscape; the duo joins forces to not only celebrate Hublot's collections in style, but to showcase both the House and Rahma as innovators in their respective industries. "We are delighted to collaborate with Rahma Riad, whose passion and dedication resonates with Hublot's spirit," said David Tedeschi, Hublot regional director for Latin America, Middle East & Africa. "Her innate creativity and sense of style mirror the brand’s ethos of blending tradition with innovation." In the announcement, Rahma sports iterations of Hublot's iconic Big Bang timepiece, including the Big Bang One Click King Gold White Diamonds 33mm timepiece set with 36 diamonds and the Big Bang Steel Blue Diamonds 38mm timepiece with no less than 128 diamonds adorning its satin-finished, stainless steel bezel.
