On 1 October 2024, Graff unveiled its newly renovated boutique in Dubai Mall, marking a significant milestone for the luxury jeweller in the UAE. After an intensive two-month redesign, the boutique now boasts a fresh, evolved visual aesthetic that perfectly captures the essence of the Graff House - making it a unique destination for jewellery lovers in the region.
Nestled within the Grand Atrium of Dubai Mall, the revamped boutique features a striking façade that commands attention, welcoming visitors with an impressive presence. Upon entering, guests are greeted by a stunning diamond-inspired floor that sets the tone for the luxurious experience that awaits. The boutique is thoughtfully designed to enhance the customer journey, with dedicated spaces including an expansive bridal room, a diamond collections room showcasing Graff’s most coveted everyday pieces and a VIP suite that offers clients a private sanctuary for a more exclusive shopping experience.
To commemorate the grand reopening, Graff is showcasing a selection of exquisite high jewellery creations, recently completed at the brand’s London atelier. This curated collection features some of the most breathtaking jewels in the world, handpicked for the occasion by the Graff family themselves. This display presents a rare opportunity for visitors to admire and appreciate the artistry and craftsmanship that define Graff's legacy.
The reopening of this boutique not only highlights Graff's commitment to luxury and innovation but also reinforces its status as a leading jeweller in the region. As the first of its kind in the United Arab Emirates, the Dubai Mall boutique promises to be a must-visit destination for those seeking the finest in high jewellery.
