Mojeh

Ask Away: MOJEH Meets Boucheron's Creative Director Claire Choisne

Jan 26, 2020 | 6 min read

During Paris Haute Couture Week, Boucheron presented a reimagined take on its Point d'Interrogation, or Question Mark necklace, which first appeared at the maison in 1879. The clasp-free design was hailed for its innovation at the time, allowing women to freely take off their jewellery without assistance, and is still admired today for its elegant simplicity. 

Brought back to light by the jewellery maison’s creative director, Claire Choisne, the archival design — which is featured in Boucheron’s Signature High Jewellery collection —  has been reinterpreted in 8 new styles; from graduating-sized pearls to glittering emerald ivy leaves. Here, MOJEH talks to Claire Choisne about marrying heritage with contemporary design, alongside a glimpse of the Boucheron new high jewellery offering.

Tell us about the design process?
 

How you marry together the heritage of the brand with contemporary techniques?

How is this process translated into the collections?
 

How do you feel as you see your illustrations come to life in each piece of jewellery?
 

Do you have a favourite stone to work with?
 

What does the choice of jewellery say about a person?
 

Who is the Boucheron customer and what sets them apart?
 

What makes Boucheron unique as a Maison?
 

Can you share the most extravagant story in Boucheron’s history?

Tell us about the latest Question Mark necklaces presented at Paris Couture Week?