THE JEWELLERY WORLD’S NEW INVITATION-ONLY CLUB

2 min read
Net-a-Porter launches EIP-Prive
Net-a-Porter launches EIP-Prive

NET-A-PORTER LAUNCHES EIP-PRIVE – AN INVITATION-ONLY ONLINE DESTINATION

Want to be part of the jewellery world’s newest elite club? Thought so… Well, if you’re a dedicated Net-a-Porter supporter, you might be in luck. The luxury e-tailer has devised a way to reward its most loyal customers by launching EIP Prive – an invitation-only online destination of the world’s most sought-after high jewellery and watches, with access only granted to NAP’s ‘Extremely Important People’ – aka its biggest shoppers. Here’s the lowdown…

Net-a-Porter launches EIP-Prive

Net-a-Porter launches EIP Prive

What is it exactly? EIP Prive basically brings the experience of the private jewellery salon to the digital realm, where you, its most exclusive clientele, can shop the likes of Piaget, Nadia Morgenthaler, Boghossian and Boehmer et Bassenge in absolute privacy – or with the help of a dedicated personal shopper – all from the comfort of your sofa, sun bed or wherever you are in the world.

Piaget watch available on Net-a-Porter's new invitation-only site, EIP Prive

Piaget watch available on Net-a-Porter’s new invitation-only site, EIP Prive.jpg

Why is it so exclusive? Well, the pieces selected to feature on EIP Prive are truly exquisite, take hundreds of hours of craftsmanship, and are often only shown to a chosen few, meaning you’ll be privy to extremely unique collections. You’ll also have access to rare jewels, private viewings, a personalised service, customisation and bespoke requests for one-of-a-kind pieces.

Bodino necklace available on Net-a-Porter's new invitation-only site, EIP Prive

Bodino necklace available on Net-a-Porter’s new invitation-only site, EIP Prive

How does it work? Launching in July, only Net-a-Porter’s biggest devotees will be blessed with an invite to this highly prestigious ‘club’, meaning all the NAP purchases you’ve made over the years will finally pay dividends. Once you’ve received your invite, you’ll be part of the gang, so to speak. A gang we all want to be part of…

Now read: The new jewellery rules – go big or go home… 

  • Words: Emily Baxter-Priest
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