Cartier’s Ramadan initiative supports local female artisans and the Emirates Red Crescent
Cartier is celebrating Ramadan with Togetherness Is A Jewel, a film in which the iconic panther prowls the grounds of AlUla, Saudi Arabia’s UNESCO World Heritage Site, illuminated by a crescent moon and a twinkling night sky, as she travels through time and space.
The film features some of the Middle East’s best-known landmarks, including Le Louvre Museum in Abu Dhabi, Al Faisaliah Tower in Riyadh, The National Museum of Qatar, The Kuwait Towers and the Bahrain World Trade Centre; the Maison’s emblem shines above them all, spreading a message of togetherness and unity. Togetherness Is A Jewel is a nod to the House’s long-standing relationship with the region, which began in 1912 when Jacques Cartier first visited the Middle East.
Ramadan is a time to connect with your community and give back to those less fortunate. Cartier has collaborated with Irthi, an organisation that empowers local female artisans to create traditional woven baskets, which are then filled with dates, halwa, handmade candles and accessories, to be delivered to Cartier’s community. It is also supporting the Emirates Red Crescent food programme during the Holy Month by pledging a donation on behalf of every basket recipient.
Ramadan Gift Guide
Christophe Massoni, Chief Executive Officer of Cartier Middle East, India and Africa, shared “We treasure the sense of community, mutual support and togetherness. And what better month than the one of giving, to express our gratitude for the well of inspiration this region has been.” To donate to Emirates Red Crescent yourself, visit emiratesrc.ae; shop Cartier’s Ramadan gifting favourites at cartier.com
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- Words by Savanna Smith