Watch Now: Bulgari Unveils New Regional Serpenti Viper Campaign

Bulgari’s new regional Serpenti Viper campaign taps four of the Arab world’s hottest talents

Having always adopted the snake in its designs, Bulgari is back once again reimagining its famous serpent motif for the new Serpenti Viper line. Known as a symbol of wisdom and seduction according to most ancient civilizations, the sacred reptile has always adorned the Italian house’s designs. This time around, the symbol takes on a new evolution with an edgier attitude and stronger look. Coiling itself on the wrist, the playful assortment of venomous viper bangles mesmerise with trapezoids scales and enveloping curves. The range, designed to be layered, comes in eight different designs offering endless stackable options for the extraordinary women who wear them. To celebrate this hypnotic collection, Bulgari joined forces with four of the region’s most talented and influential women that embody the sophistication and sensuality of the new campaign. From actress Tara Emad and blogger Lama Al Akeel to model Rym Saidi and fashion influencer Fatma Husam meet the stars of Bulgari’s latest campaign below.

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