A successful model before working as fashion editor on some of the biggest magazine titles in the region, Gemma Deeks’ career path has allowed her to obsess over the new season collections for a living.
“I love the excitement the new season brings to the fashion world,” says Gemma as we browse the rail of AW19 looks pulled for the shoot. “The new issue’s fashion editorials showcase the best of the collections, and I get to style shoots and edit fashion pages using the pieces I saw on the catwalk at fashion week. It’s like the start of a new fashion year!”
Choosing a black leather dress and shoes by Bottega Veneta, along with a windowpane check dress and tan wool cape by Chloé, the 27-year-old Brit’s love of great tailoring and luxury basics in a chic, muted palette is evident.
“Bottega Veneta’s new creative director Daniel Lee has taken the fashion world by storm since his debut for the house, and I particularly love his use of leather. I’m also a big fan of Natacha Ramsay-Levi for Chloé – this dress and cape are the opening look from the autumn/winter show. I’ve always loved the Chloé aesthetic – basically they can do no wrong in my eyes.”
Currently lusting after Bottega Veneta’s square- toed mules and a monogrammed canvas Saint Laurent satchel, despite being surrounded by the season’s must- have pieces on a daily basis, Gemma maintains a level head with regards to what she buys when the new season drops.
“If I really want something and I can’t stop thinking about it, I tend to just go for it. But I’m sensible. If I’ve splashed out on a new designer bag, or a pair of shoes, I’ll limit what I’m buying that month.”
And while she loves working with trends, when it comes to her own wardrobe, wearability and practicality take priority.
“I always want to look like ‘me’. If I’m buying into a trend, it has to be something I can wear next season, or the year after. If I can only wear it once, it’s a waste of money. But if a trend just doesn’t suit me, I won’t wear it for the sake of looking ‘fashionable’.”
- Photography by Borna Ahadi
- Words by Lucy Wildman and Hafsa Lodi