Mojeh

The Brands Styling Ramadan

Jun 16, 2015 | 6 min read

From capsule collections for the Holy Month to exclusive campaigns

With the holy month on the horizon, we’re celebrating the fashion brands worldwide designing beautiful Ramadan collections for women everywhere.

By Jemma Walker

Tommy Hilfiger Ramadan capsule collection

The sartorial-savvy team at Net-a-Porter have launched a local campaign of golden accessories and gentle gowns for the month. As brands worldwide embrace the style-change associated with this time of year, the edit includes pieces from Oscar de la Renta, Stella McCartney and Temperley London.  

A rich mix of jewel tones, emerald undercurrents and elegant gowns has arrived in the Middle East. Tommy Hilfiger has launched his Ramadan capsule collection exclusively for the region – with 11 wearable pieces it’s never been easier to keep cool and chic.    

Huda Al Nuaimi combines contemporary style with traditional Emirati dress and the latest revelation from the Jamaican-born designer is her sweet, feminine collection. Earthy mixes of blue and peach tones, it’s the stylish way to stay cool this summer.

We discovered the elegant O Tourmalines (Ramadan) collection during an interview with O Jewelry founder Shamsa Al Omaira (see here). Saving the gems for over two years, the young Emirati designer has been waiting for the perfect time. She told us: ‘If I see a jewel I like I buy it and wait for the right moment to use it and that time is now’.