The Best Loungewear Brands For A Lazy January

3 min read

While self-isolation, social distancing and travel bans are three of the things we’re most looking forward to saying goodbye to in 2021, there’s one pandemic institution we’ll most definitely be hanging onto – loungewear.

It’s likely we’ll still be spending plenty of time indoors for the foreseeable future, and there’s no denying the comfort of slipping into something cosy to give our mental health a boost. What’s more, we’re seeing a huge influx of fashion-forward comfies right now too, meaning there’s no need to compromise on style. It’s a sure-fire win/win.

With that in mind, we’ve rounded up out top four loungewear brands on the market right now – some regional, others international – that need to be on your radar, WFH or not.

Jacquie Aiche x NSF collection

A collaboration between renowned designer Jacquie Aiche and Nick Friedberg, founder of NSF, loungewear meets street style with cosy sweats in the unique NSF style, all beautifully-blended with classic JA motifs such as the evil eye.

Designed as the everyday essential that exudes a luxe California vibe, separates can be paired together or worn alone, and come in colours that are reminiscent of the recurring theme of Jacquie Aiche jewels – Mother Nature.

INFO: Available at and


If you’ve not heard of Skims, then where have you been hiding? Kim Kardashian’s skin-tone shapewear and loungewear recently landed in the Middle East, and includes velour, cotton and knitted pieces that are popular with a slew of A-listers including Jenna Dewan and Sofia Richie.

Famed for its flattering and wearable pieces fit for every body, the collections tout a medley of ultra-soft, modal-ribbed staples which are designed to take you from day to night in cool, easy comfort.

INFO: Available at Ounass


The UAE’s first female-owned athleisure brand, L’Couture features an array of comfortable and stylish lounge pieces in a variety of warm and neutral colours. The collection even includes sweat shorts, which are perfect for Dubai’s hotter climes, alongside sweatshirts, sweat shorts, fitted joggers, sweatpants, ribbed tanks, tees, cropped hoodies and bomber jackets in black, off-white, sage, and mocha.

We definitely recommend supporting local and investing in a set this January.

INFO: Available at

& Other Stories

Our favourite bridge brand also happens to produce some of the most comfortably stylish loungewear around, comprising everything from relaxed drawstring trousers and boxy jersey sweaters crafted from organic cotton to belted jacquard robes and cropped sweatshirts.

Neutrals reign supreme, but you can also take your pick from pretty candy colours too – think lilacs, mint greens and candy floss pinks that are sweet enough to induce toothache.

INFO: Available at & Other Stories stores nationwide

Read Next: The Best Luxe Pjyama Brands To Keep You Cosy In Style This Winter 

  • Words by Naomi Chadderton