THE ART OF BEING A BAG LADY
A bold new wave of sustainable brands is increasingly prevalent, where ethical fashion, upcycling, and reusable materials have become buzz words for companies with soul.
While Stella McCartney, Gabriela Hearst and Reformation take the lead on fashion’s quest to better protect our planet, mid-level brands and homegrown concepts are also rising up the ranks on their own resourceful and independent mission to be the voice of a new environmental uprising.
On our radar is Up-Fuse, a lifestyle brand and social enterprise that creates bags that support local and ethical production, whilst providing work and a sustainable income to Egyptian women in need.
Put simply, Up-Fuse transforms used plastics into unique fabrics and then uses local talent to create sustainable products that in turn protect our world.
This month, in collaboration with colourful Egyptian artist Farahzada El Shihy, Up-Fuse has released The Ripples, a collection of ecological, upcycled bags that puts the style into sustainable. From shoppers to gym bags to laundry bags, Up-Fuse is ensuring you can now help create your own ripple effect. Buy one and do your bit.
Find out how Gabriela Hearst is on a mission to link luxury, longevity and eco-awareness
- Words: Emily Baxter-Priest