Picture this: you are spending summer on the beach, drink in hand, sprawled on a sun lounger, not a care in the world. Now imagine that sun lounger is drenched in the candy-coloured hues of a luxurious fashion House and the beach is one of the world's most pristine. This summer, exclusive beach clubs around the globe have collaborated with designers for unique experiences that allow visitors to immerse themselves in the world of the Maison, whether through monogrammed surrounds or beachside boutiques. Here, MOJEH rounds-up the international fashion takeovers to add to your summer to-do list.
Fendi x La Plaza, Marbella
Fendi takes over La Plaza at Marbella’s Puente Romano Beach Resort this summer, drenching the Spanish resort in the Maison’s emblematic pequin stripes. Welcoming guests with a larger-than-life double F logo, the La Plaza takeover sees uplifting yellow-and-beige stripes splashed across everything from umbrellas to cushions, complemented by natural woods and lush greenery. Open from lunchtime, saunter in for a lazy breakfast or Saturday brunch, or visit after sundown for date night with a difference. Can’t get enough? Make your way over to the adjacent pop-up boutique to stock-up on summer must-haves from the House’s SS24 collection as well as its debut fragrance line. Learn more
Dolce & Gabbana x Casa Amor, St. Tropez
The exuberance of Dolce & Gabbana meets the laid-back luxury of St. Tropez’s exclusive Casa Amor beach club. The entirety of the bohemian, Tulum-inspired space is adorned with the House’s kaleidoscopic Carretto Siciliano print, from layered carpets and billowing sails to its hand-painted walls. Shelter from the sun at the award-winning restaurant and feast on wood-fired dishes echoing the flavours of Mexico before dancing the night away. Learn more
Loro Piana x La Réserve à la Plage, St. Tropez
Loro Piana collaborates with La Réserve à la Plage for the second time to bring the Maison’s Italian elegance to the beaches of Saint Tropez. The pop-up presents pieces from the Resort 2024 collection in a serene space awash with neutral hues that pay homage to Loro Piana’s classic colourways and sumptuous materials. Learn more
Alberta Ferretti x The Bombon Pool Club, Mallorca
Fashion takeovers needn’t be over-the-top and nobody proves it quite like Alberta Ferretti. Minimalist, chic and oh-so Instagrammable, the Italian House has taken over The Bombon Pool Club at Hotel De Mar in Mallorca, Spain this summer. The occasion marks Mallorca’s first fashion-driven pool club and, whether you opt for an ocean-blue tie-dye sunlounger by the pool or a beige iteration by the cliffside, you can't go far wrong. Learn more
Jacquemus x The Ocean Club, Bahamas
Experience the world of Jacquemus at The Ocean Club, A Four Seasons Resort, Bahamas this summer. The iconic resort – which has been a favourite of A-listers and tastemakers for decades – has been given the Jacquemus treatment with pops of hand-painted stripes across its two sprawling pools (including on adorable pool floats). Elsewhere, Carlo, The Ocean Club’s on-site boutique, has been transformed into a Jacquemus pop-up which is stocked with the Maison’s ready-to-wear collection. Learn more
Dolce & Gabbana x Gurney’s Montauk Resort & Seawater Spa, The Hamptons
Venturing away from the Mediterranean, The Hamptons is getting a makeover of its own. The celebrity-frequented Gurney’s Montauk Resort & Seawater Spa is dressed in the Blu Mediterraneo hues of Dolce & Gabbana this season; from the beach club to the lounge, the House’s swirling print can be found at every turn. The resort is also home to an equally picture-perfect Dolce & Gabbana pop-up store bursting with summer essentials. Learn more
Oakley x Palais Brongniart, Paris
Down with a case of Olympic fever? The Oakley Exoplanetary pop-up in Paris offers guests and Team Oakley athletes the opportunity to immerse themselves into the world of the brand. The brutalist-inspired bunker, which the brand has implemented for athletes around the world since 1996 to act as safe houses, is located at Palais Brongniart. It comprises five sections including the Muzm which takes visitors on a walkthrough of Oakley’s 50-year history; a Lens Cut Bar where athletes create personalised eyewear; the rejuvenating Shiftwave Experience which involves a guided meditation session; and a no-phones-allowed Future Genesis Room that shares top-secret future plans for the brand. In addition, guests can catch-up on all the action in the auditorium complete with food and game viewing.
