Sofia Richie Debuts Weekend Max Mara’s Vibrant Capsule Collection



April 2021

Sofia wears the Flutterflies pullover, Flutterflies knit skirt and Flutterflies Pasticcino bag, created by Weekend Max Mara in collaboration with Donald Robertson

As the latest face of Weekend Max Mara’s Signature capsule collection, Sofia Richie is evoking dreams of an eclectic summer season. MOJEH speaks to the young star

The perfect embodiment of a young Hollywood cool-girl, once famous sibling and now overnight style icon, Sofia Richie is a bright light on fashion’s radar. After all, as the daughter of music legend Lionel Richie and sister to fashion designer Nicole Richie – who she cites as one of her biggest inspirations – it’s no surprise the fashion industry’s biggest names are climbing over themselves to get a piece of the 22-year-old this season. “I always look up to my sister in the fashion world,” Sofia tells MOJEH. “It was only right for me to have her intro me into it,” speaking of her first ever job at Teen Vogue, which was set up by Nicole.

Now, the American model has been announced as the face of the latest Weekend Max Mara Signature capsule collection, Flutterflies, in which she comes drenched in a vibrant palette and lively prints, alongside plenty of colourful motifs that pay homage to the brand’s favourite symbol, the butterfly. A testament to the creativity of the man behind the designs – American illustrator and Pop artist Donald Robertson – witty, vivid art and cartoonish character compositions light up the collection on everything from dresses and pencil skirts to sneakers and flowy summer pants, which happen to be Sofia’s favourite piece from the collection: “I could see myself wearing those on a summer day,” she says.

With another long, hot summer fast approaching and ‘longevity’ the fashion buzzword du jour, the capsule’s classic cuts and timeless prints are a must. “I personally don’t ever intentionally follow trends, I just try and do what feels good to me when it comes to fashion,” Sofia says. Shop Flutterflies at

Photography by Dewey Nicks

Read Next: Springtime Is Coming In Hot (Pink)

  • Words by Naomi Chadderton
How to elevate your dinner party with a tablescape
Jul 27th
Dior Book Tote Pre-Fall 2021
Jul 20th
olivia von halle
Jul 14th
Givenchy 4G Bag
Jul 08th
Chanel J12 Watches
Jul 04th
Bvlgari has unveiled Allegra, it's latest perfume collection
Jun 30th
Virgil Abloh's second Louis Vuitton x NBA collection is a throwback to 90s basketball
Jun 08th
Dior Riviera
Jun 01st
May 25th
May 19th
Loewe Kuwait
May 18th
Common Hours
May 12th
Jacquie Aiche x Fashion Trust Arabia
May 07th
May 04th
Nathalie Fanj x L'Atelier Nawbar jewellery capsule collection features six statement rings
Apr 28th
Spring high jewellery
Apr 26th
Apr 21st
Apr 13th
Mar 25th
Mar 07th