Through spending the majority of her time sourcing innovative talent, Shopbop’s fashion director Caroline Maguire has an enviable eye when it comes to spotting off-the-beaten-track brands that straddle impeccable design with attainable price points. As loungewear becomes Maguire’s current go-to wardrobe, the fashion director shares six names that offer an elevated approach to the laid-back wardrobe.
Words by Caroline Maguire
Bassike
The laid-back yet polished pieces have become a staple in my weekly outfit rotation. Their fabrics are cosy and lightweight and their canvas paper-bag waist bottoms are the ideal relaxed fit for warmer weather.
Denimist
Denimist re-envisions American classics through playful proportions, thoughtful engineering, a focus on functionality and an underlying effortlessly-cool look. I’ve been wearing their striped pants and jumpsuits on repeat– the slouchy, long-rise silhouettes allow me to feel put together without sacrificing on comfort.
Farm Rio
The carefree silhouettes, jungly florals, and fresh fruit motifs are what make this Brazilian brand one of my go-to’s. Their bold mix of patterns and colours make for the ultimate mood booster. I’ve been living in this jumpsuit which offers a tropical twist to a utilitarian-inspired style. Their breezy wrap-dresses and two-piece sets are perfect for the warmer months.
Splits59
Splits59 offers super-soft French terry pieces that brighten up your wardrobe. These bold dip-dyed pieces infused with saturated colour are an eye-catching set that beats basic loungewear.
Varley
The brand is known for its timeless and classic loungewear pieces that can be worn year-round. The designer’s creative take on off-duty staples are sporty enough to pair with leggings and work just as well when paired with some of my favourite tried-and-true denim.
Year Of Ours
One of my favourite female-owned athleisure brands offering uber stylish updates to every day activewear! From back detailing and playful ruffling to their signature overlapping waistbands, I love the attention to detail and the pieces are equal parts flattering and functional.
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