If you haven’t already heard of Sciuraglam, the Instagram account that celebrates Milan’s rich and glamorous older women, prepare to fall in love. Angelo (as he wants to be known), a dental student from south Italy, started the account as a way to capture the city's iconic women in December 2016. Since then, the account has gone from strength to strength and has garnered a cult following which includes some of fashions biggest names. MOJEH.com spoke exclusively to the photographer about his inspiration for the account and what exactly a Sciuraglam woman is.
How did you first come up with the idea for the Sciuraglam Instagram account?
It started when I first moved to Milan. I started sharing photos of beautiful women with my friend, telling him how amazing they are and how great it would be to live like them. One day I took a photo and thought that it was good enough for Instagram so I opened an account and the rest was history.
What does the name of the account mean?
Sciura in Milanese dialect means “wealthy married woman”, a typical figure for a city like Milan, made of bankers and entrepreneurs, especially back in the day, when women did not work as they do now.
What is it about these women that people all over the world have fallen in love with?
I think it’s the same reason I fell in love with them. They are beautiful, fearless, and flawless and everyone wants (or should want) to age like they do, and wear a vintage Prada bag just to go to the grocery store.
How do you decide who is a Sciuraglam woman?
They must hit me with their beauty and with their outfits.
How do the women react when you take their photographs?
Most of the women are thrilled to be featured on the account and they can’t wait to see the photo.
Why is it important for you to stay anonymous?
It’s not that I want to stay anonymous as such, it’s more that I want the account to be focused around the women, not me. They are the models, I’m just the photographer. One day I would like to do a shoot revealing my identity surrounded by the most photographed “sciure” wearing their most fabulous Gucci and Prada.
How has your life changed due to the success of the account?
At the moment nothing drastically has changed. I’m still in school, but now I get invited to some fashion shows and a few parties. I’m sill waiting for a magazine to give me the chance to shoot something so I can branch out into photography full time.
Check out five of MOJEH’s most fabulous Sciuraglam women below
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@sciuraglam
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@sciuraglam
