The Runway On Wheels has partnered with Manolo Blahnik to bring this personalised, one-of-a-kind shopping experience to the region
It just became even easier to shop thanks to The Runway On Wheels, a mobile luxury boutique that drives up to your doorstep with the latest collections on board. For the launch of The Runway On Wheels, the only concept of its kind in the Middle East, it has paired up with Manolo Blahnik to offer shoppers the very best in luxury without them having to leave home (or, more specifically, the driveway).
When The Runway On Wheels arrives at your doorstep, step inside to be transported to a Manolo Blahnik boutique with the same look and feel as an in-store shopping experience. A dedicated Runway on Wheels crew, who adhere to strict sanitisation measures and are regularly tested, will then help you shop your favourite pieces from the latest – and greatest – collections. Pre-select the pieces you’d like to try on when you schedule your time slot via the website.
The pandemic has transformed the way we shop, with most turning to online shopping rather than flocking to crowded malls. The world has also become accustomed to staying at home unless necessary, making The Runway on Wheels the experience many shoppers have been craving. The bus is adorned in Manolo Blahnik’s iconic sketches and makes for a unique girls’ night in; the personalised experience is also available for bridal events.
The CEO of Manolo Blahnik, Kristina Blahnik shares her thoughts on the launch saying, “At Manolo Blahnik we like to do things differently, which is why we are thrilled to be partnering with Runway on Wheels in our Middle Eastern market. It’s an incredible opportunity to give our loyal clients a new way of shopping and invite them into the World of Manolo.” All aboard! To book your The Runway On Wheels x Manolo Blahnik experience, click here.
- Words by Savanna Smith