Getting To Know Peter Do

Saturday

06

April 2019


Peter Do
Peter Do S/S19

In an exclusive chat with MOJEH, find out what Peter Do had to say about his eponymous label…

Having cut his teeth at Derek Lam and Celine, meet Phoebe Philo’s new protégé and the latest designer to join Net-a-Porter’s mentorship programme, The Vanguard…

What’s your aesthetic?

Sensitive, considered, and impactful.

Your clothes are very much about everyday wear. What makes them so interesting?

I think my clothes are designed just enough to warrant a second look. The pieces allow a woman to show multiple sides of her personality at once.

Why no catwalk shows?

At the moment, I’m focusing all my attention on developing the collections. I eventually would like to have a show, but I also believe the garments should be able to stand alone, because ultimately that is what fashion is truly about – clothes.

How has social media helped you build your brand?

Instagram has completely changed my life. My entire team and I met on social media about seven years ago, and that’s how Net-a-Porter discovered us too.

Who is the Peter Do woman? And why is she different?

The Peter Do woman is discerning, and appreciates a piece with well thought-out construction and fine fabrics. She does not seek to make a loud statement, but rather an impactful one.

What do you anticipate will come from being a Vanguard designer?

I hope to be able to truly understand my clients. Net-a-Porter is a leader in online luxury, so its stamp of approval allowed new clients to discover us, and feel comfortable welcoming us into their closets. My customers are one of the most important things to me, because without them, there is no Peter Do.

Now, take a look at the teaser of the upcoming Chanel x Pharrell Williams collaboration.

Jul 18th
Jul 17th
Jul 16th
Jul 15th
Jul 13th
Jul 12th
Jul 10th
Jul 09th
Jul 08th
Get packing with The Outnet
Jul 07th
Short story: Chiara Scelsi rocks chic bohemian vibes in a pleated mini
Jul 05th
Melia Desert Palm
Jul 04th
Iris Van Herpen Haute Couture Fall/Winter 2019 2020
Jul 02nd
Nicolas Jebran Haute Couture A/W 2019/20
Jul 01st
Karl Lagerfeld and his beloved cat, Choupette
Jun 30th
Karl Lagerfeld x L'Oreal collaboration announced to launch in September
Jun 29th
Tod's launches new limited edition 'unicorn' collection with Mr.Bags
Jun 28th
Airbnb Luxe launches this summer - stay at Nukutepipi villa in French Polynesia
Jun 27th
Charlotte Tilbury launches Hot Lips 2 collection
Jun 26th
MyTheresa x BOYY capsule collection
Jun 25th
Next up
Haute Couture

Join The Dior Dream Parade In Dubai

3 min read