Getting To Know Peter Do



April 2019

Peter Do
Peter Do S/S19

In an exclusive chat with MOJEH, find out what Peter Do had to say about his eponymous label…

Having cut his teeth at Derek Lam and Celine, meet Phoebe Philo’s new protégé and the latest designer to join Net-a-Porter’s mentorship programme, The Vanguard…

What’s your aesthetic?

Sensitive, considered, and impactful.

Your clothes are very much about everyday wear. What makes them so interesting?

I think my clothes are designed just enough to warrant a second look. The pieces allow a woman to show multiple sides of her personality at once.

Why no catwalk shows?

At the moment, I’m focusing all my attention on developing the collections. I eventually would like to have a show, but I also believe the garments should be able to stand alone, because ultimately that is what fashion is truly about – clothes.

How has social media helped you build your brand?

Instagram has completely changed my life. My entire team and I met on social media about seven years ago, and that’s how Net-a-Porter discovered us too.

Who is the Peter Do woman? And why is she different?

The Peter Do woman is discerning, and appreciates a piece with well thought-out construction and fine fabrics. She does not seek to make a loud statement, but rather an impactful one.

What do you anticipate will come from being a Vanguard designer?

I hope to be able to truly understand my clients. Net-a-Porter is a leader in online luxury, so its stamp of approval allowed new clients to discover us, and feel comfortable welcoming us into their closets. My customers are one of the most important things to me, because without them, there is no Peter Do.

Now, take a look at the teaser of the upcoming Chanel x Pharrell Williams collaboration.

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