Mojeh

UAE-Based L’Couture’s New Athleisure Collection Will Get You Back Into The Gym This Month

Dec 08, 2020 | 2 min read

L’Couture has a core brand mission of female empowerment, and its new ‘girl-warrior’ campaign is led by everyday women as a celebration of diversity and confidence.

If there’s two things we can definitely get on board with, it’s fierce gymwear and even fiercer females. Luckily L’Couture’s new range, Skin V2, combines the best of both worlds.

The UAE’s first female athleisure brand, L’Couture has a core brand mission of female empowerment, and its new ‘girl-warrior’ campaign is led by everyday women as a celebration of diversity and confidence.

The new line offers four variations, including black, khaki, black leopard and black camo, and features stylish sports bras, biker shorts, leggings and jackets in flattering styles, including high waists for an instant lift.

Each piece is crafted with confidence in mind, with the breathable fabrics of polyester and spandex made to fit like a second skin. Offering a four-way stretch that instantly sculpts the body for an overall smooth appearance, each style is created to fit every figure both in and out of the gym.

Combining fitness and fashion, L’Couture was created with the ethos of providing fashionable and practical activewear to be worn by women every day. Founded in Dubai by Brit Lyndsay Doran, the company was born from Lyndsay’s own fitness journey, which started in 2016. After investing in activewear, Lyndsay saw a gap in the Dubai market for good quality, comfortable and feminine fitness clothing that represented all women and crucially didn’t compromise on the performance aspect of gym wear.

What’s more, the brand uses only the highest quality materials and processes to ensure that the fit and feel of their activewear suits all body shapes and sizes.

This is one collection that is definitely inspiring us to get back in the gym!