When Dubai-based label Stone Grey started its new campaign, The New Normal, its aim was to spread the message that now is the time to make way for new habits, rituals and traditions.
As part of designer Jino Joy’s passion to educate people on the importance of slow fashion and buying better quality garments that both last longer and value fair treatment of people, animals and the planet, she has introduced a brand new collection of handmade face masks that are not only reusable and created with the utmost care, but look absolutely fabulous on, too.
You can buy your own here.
As face masks become an essential, more and more designers have been creating fashionable pieces, including Erdem, Christopher Kane and Rixo. And everybody is getting on board - Anne Hathaway, Katie Holmes and Sienna Miller have also shown interest in printed face coverings, while Sarah Jessica Parker goes as far as to accessorise hers with a chain.
Plenty even come with practical drawstring carry cases too, so there’s no fear of losing them to an overly-full handbag.
What’s more, if you’re struggling with maskne (breakouts caused by wearing a mask), you only have to look at someone who has opted for a mask fashioned from a kinder fabric, like silk, to see clearer skin.
While we always recommend shopping local where possible, below is a selection of the most fashionable face masks to keep handy this winter and beyond: