The brand's newest collection is literally a work of art
After quietly surfacing on the museum’s website, the Vans x Van Gogh Museum collaboration has an official release date of August 3. The collection will then be available online at the Van Gogh Museum’s website, Vans’s web store and select physical locations.
Featuring an array of clothing and sneakers, the collection acts as an accessible representation of the late artist's works. "We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them", said Adriaan Dönszelmann, managing director of the Van Gogh Museum. "By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art “Off The Wall” and into the world to a new audience outside the museum."
The Van Gogh Museum will dedicate the profits from this project to preserving Van Gogh’s legacy and collection of art, keeping it accessible for future generations.